Tuesday, July 17, 2007

VAS@BhartiTelesoft .com

“I t was virtually on its deathbed,” exclaims Bharti Telesoft CEO Sanjiv Mital, as he elaborates on the perilous situation in which this Bharti Group company found itself in 2001 (two years after inception), when the dotcom bust happened.

Blame it on the market situation, the lack of market focus or on the poor timing; this venture of Bharti Enterprise seemed to have disaster written all over it in its initial years. The company had to close down its US & UK offices to cut costs. It was then that the top brass, after thorough introspection, decided to focus exclusively on the Value Added Services (VAS) space and develop VAS soft ware products for mobile operators – a strategy that has helped, as Mital divulges to B&E, “Bharti Telesoft is a $40 million company, and we have been doubling our growth year after year.” The company also claims healthy profits, though officials refuse to give exact numbers.
For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Wednesday, July 11, 2007

When Brands direct films...

Think Lage Raho Munna Bhai, and Worldspace comes to mind as easily as Vidya Balan does. Or watch the recently released Ta ra Rum Pum from Yash Raj Banners. Ditto! The film appears to be a part of a well thought marketing plan: The story revolves around car racing, Saif Ali Khan races for Chevrolet in the film and in the real life too, the star duo Rani and Saif race for Chevrolet Aveo, as their ambassadors. Courtesy the context, the brand is omnipresent throughout the film. “The tieup is an organic fit, being completely insync with the creative direction,” explains Tarun Tripathi of Yash Raj Films.

Since it was introduced to Bollywood many years ago, in-film placements have completely transformed today. No longer do brands pop up from nowhere in the story line and vanish unnoticed. In-film placements are giving way to inscript placements instead, and the trend is fast picking up. Metro by Anurag Basu has Shaadi.com playing an important role, the upcoming film Goal has its characters endorsing Reebok apparel, kits and even its motto.
For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

About IIPM ! IIPM Programmes ! IIPM Placement ! IIPM Alumni ! IIPM Alliances ! IIPM Ranking ! IIPM Director's Desk ! IIPM Dean's Message ! History of IIPM ! IIPM Mission ! IIPM Curriculum ! IIPM Project Based Learning ! IIPM GOTA ! IIPM Dual Specialisation ! IIPM Faculty ! IIPM GOP ! IIPM Campus Resources ! IIPM Campus Events ! IIPM Sports Club ! IIPM Support Services ! IIPM Campus ! IIPM Libraries ! IIPM Cafeteria ! IIPM Academic Centres ! IIPM Wilton Park Reports ! IIPM Feedback ! IIPM Links ! IIPM Sitemap ! Contact IIPM !