Thursday, July 31, 2008

Real estate ruled in 2007. A look at the potential target sectors for 2008

Real estate ruled in 2007. A look at the potential target sectors for 2008

After getting a brief idea about ‘what lies beneath’ and ‘what’s on surface’ the time has come to get a hang of ‘what lies ahead’. Amidst the rollicking PE investments that are sweeping various sectors of the Indian economy, one truth stands out for sure – the ‘sunrises’ of today might be the ‘twilights’ of tomorrow! And as we say this, we dare to add the natural truth that most definitely, some new sector(s) will lead the lap in the race to woo investors. Here’s a primer…

Statistics reveal that the year 2007 was ruled by sectors like real estate and telecom that counted first when it came to the PE favourites category. And this comes as a no surprise as it fell quite in line with the promises that these two sectors held. Therefore, investments in companies like GMR Infrastructure and Bharti Airtel were some of the noteworthy deals in these above mentioned sectors. In terms of percentage value share for the year 2007, sectors like real estate & infrastructure management led the pack, attracting 36% of the net investment share. It was followed by others like Telecom, Banking & Financial services, Media, Entertainment & Publishing and IT & ITeS, which garnered 18%, 17%, 5% and 4% of the total pie respectively. And now talking about what’s bound to happen in the future, let’s consider the following figures. According to a PE firm, SMC, “There are 366 firms claiming to be operating in India and another 69 that are raising capital with plans to be operating soon. Approximately, over 400 funds are active or about to be active in Indian markets. In total, they seem to be sitting on $48 billion to be invested between now and December 10, 2008.” What this clearly proves is that there is no dearth of money flowing into India through the PE route. However, which are the target sectors for these deeppocketed sharpshooters is still a critical and cloudy question to ponder over.

Sudhir Gupta of Planman Financial feels that, “Sectors like education, especially e-education, will rake in big PE money in the coming future. Then there are also other sectors like healthcare, which will also attract huge PE investments.” Well, believe it or not, from career counseling to preparatory tutorials to vocational training companies, education is one of the sectors, which is enticing PE firms big time. 2007 was a great year for healthcare and it seems it will of course remain in vogue. The year saw a whopping $400 million being poured into this sector, and this fad is still far from becoming history. Currently pegged at $34 billion, the healthcare sector is expected to grow to a whopping $40 billion by 2010. “We are certainly looking at buyout opportunities in the domestic pharmaceutical space this year,” opines Sanjiv Kaul, Managing Director, Chryscapital Infrastructure. Sure enough, a look at the figures would prove that the pharma industry has also been a roaring success amongst the money-laden PE firms.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, July 30, 2008

Investee: RCOM Ltd.’s arm

Investor: Fortress Capital, HSBC, et al

Investment Value: $337.5 mn


According to Anil Dhirubhai Ambani, Chairman, RCOM, “We are excited about the tremendous growth potential in the Indian telecom infrastructure business. Our strategy to create a separate company for infrastructure businesses has resulted in tremendous unlocking of value for over two million RCOM shareholders. RTIL, as an independent telecom infrastructure provider, has significant growth potential and is on track to become the leading player in India. RTIL will be listed in the future and provide investors another attractive opportunity to participate in India’s incredible telecom growth.” RTIL has already filed the draft Red Herring prospectus with SEBI and would hit the capital market soon to raise an expected Rs.6,000 crores from the public.

Reliance Telecom Infrastructure Limited (RTIL), the hived-off tower business subsidiary of Reliance Communication (RCOM), shelled out 5% of its stake to seven investors – Fortress Capital, George Soros, Galleon, GLG Capital, HSBC, DA Capital and Newsilk – for Rs.14 billion in July last year. The deal put the valuation of its tower business at about Rs.270 billion. The Anil Ambani owned RCOM is one of the first telecom companies in India to separate its tower business. RTIL builds, owns and operates communications towers and related assets under long term contracts. The company intends to invest Rs.46.23 billion in setting up 16,000 towers by 2009.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, July 29, 2008

Hottest ‘News’ on FM

If TRAI has its way, FM stations will not just belt out Bollywood numbers but also news


Late for office. Missed your daily dose of stock movements. Don’t fret and put undue stress on your grey cells, for now you can know the stock movements while driving! Confused? We’ll explain. The Telecom Regulatory Authority of India (TRAI) has finally given the green signal for the FM channels to broadcast news on their respective stations. So now, not only the stock movement, but you can also tune in to the latest happenings in the political and business world, with just a flick of the radio channel.

TRAI has suggested that FM radio broadcasters should be permitted to broadcast news using content from AIR, Doordarshan & other authorised news channels. In a recent report revealed by TRAI, the broadcast regulator recommended that to sustain the growth evinced in FM Radio sector, major policy decisions should be taken and these include allowing FM channels to broadcast news under certain FDI parameters. And TRAI believes that this would help those people, who hitherto lacked access to information, without any costs that are attached to the Internet and TV services. A nobel cause indeed!

Ravi Shankar, Former I&B Minister had once said, “In India, news sells.” No doubt the big daddies of radio business are all set to test the water to mint moolah from news broadcasting. According to Munish Puri, COO of Mirchi Movies, Times Information Media Ltd., “News broadcasting has a bright prospect as news in radio will reach a larger target audience than TV can ever imagine. And at the same time, one can generate more sponsors & investors.”

Well, generating investors might not be difficult, what with the regulator already gung-ho about allowing as much as 26% in news broadcasting. At present, FDI allowed in radio channels is 20%. The increase in FDI will be a shot in the arm for these radio channels. A spokesperson from TRAI told 4Ps B&M, “Allowing more FDI will also motivate more and more foreign players to come in, which will create a profitable market fetching in more sponsors and advertisers.” But it’s not only the FM channels that will milk super colossal profits from advertisers once broadcasting of news on FM channels is in full sway. Recognised media agencies such as AIR, Doordarshan, PTI, UNI too will also get a boost and more mileage out of this. But all this will only be possible, once the government gives its stamp of approval. However, FM players are pretty optimistic. Echoes Tarun Katial, COO, BIG 92.7 FM, “I hope the government will implement these recommendations soon.” If and when the government actually allows FM channels to broadcast news, it might create a dent in the foundation pillars of the existing TV news channels, as they’ll also have radio channels to contend with for market share. “No not necessarily. In spite of so many TV news channel mushrooming, print media has not been affected. So radio news can’t disturb TV news channels,” feels a media analyst from CII. So after TRAI, it’s time for the government to tune in to the radio channels for more news.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, July 28, 2008

Full service advertising agency

Being a full service advertising agency, Webchutney not only creates virals, but also performs traditional media planning functions and buys appropriate space for their clients. “A client from travel, finance or insurance industry would look at search engines like Google as a more preferred destination rather than display advertising. But an FMCG brand would want more of branding and would want media display advertising to be more prevalent. So our media plans are tailor-made to suit the respective needs of our clients.”


Small wonder, with its 360o approach, Webchutney continues to beckon clients from almost all sectors. Some of its big-ticket clients include Google, Infosys, HBO, Tata, eBay, MSN, Indiatimes and the works! In fact, Microsoft has been its clients for more than seven years now. Says Nanda, “For the Chitthi aayi hai viral that we launched for Microsoft MS Outlook 2007, we used a 3D concept, which was successful.” Other campaigns that have brought recognition include the Makkad Man for Desi Martini, Thaakur Ka Inteqaam viral for Wrigleys & KBC viral for Airtel.

The Rs.20 crore agency, which won an international award in the interactive category at Adfest, Singapore, and several awards at Abbys and AAAI Goafest 2007, claims to let its work speak for its achievements. There are also some big plans for 2008. States Nanda: “2008 is definitely going to be an exciting year, not only in terms of virals but also in the social networking platform and the social media space.” Given the berserk speed at which Webchutney is travelling, rest assured it won’t be long before the entire industry catches the raging ‘viral’ fever.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Saturday, July 26, 2008

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With acquisition of BEA, will Oracle now beat IBM?


Oracle’s quest to become a heavyweight in the middleware segment and its subsequent acquisitions of technology vendors doesn’t seem to be getting over. In 2004, it fought a hard battle to get its hands on PeopleSoft for $10 billion. It went ahead and acquired Siebel Systems for $5.8 billion in 2006. Even 2007 saw Oracle get Hyperion Solutions for $3.3 billion. And now on Jan 16, 2008 Oracle added yet another name to its impressive portfolio with the acquisition of BEA Inc. for a sum of $8.5 billion.

Analysts from Gartner feel that Oracle’s acquisition will have major repercussions in multiple markets that include the integrated service-oriented architecture governance market, as Oracle did not have a competitive product in this market. This acquisition also puts in Oracle in the comfortable number two spot in the middleware market, trailing behind IBM.

So, after PeopleSoft, Siebel Systems, Hyperion Solutions and BEA, what next for Oracle? David Mitchell, analyst at Ovum, told 4Ps B&M, “I expect that Oracle’s appetite is still not satiated. My hunch is that the next move will be in the industry-specific applications category.” Whatever might be the next move for Oracle, the acquisition of BEA will place it better to fight against its rivals like IBM and Microsoft, but it is certainly not enough to snatch the number one spot from IBM.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, July 22, 2008

Power

Power hath many faces, with the most prominent being money and clout. The billionaire Ambani brothers are easily at the crest of both. With a personal net worth of Rs.2.15 lakh crore...

...Mukesh claims the fame of being the richest man in India. Estranged brother Anil follows close behind in the region of Rs.1.83 lakh crore... Besides, their respective clouts in the corridors of power – both business and political – make up the stuff for legends. While the former is bent on revolutionising the oil sector by building the world’s biggest oil refineries, the latter is not far behind scripting a remarkable success story, with his telecom, media and financial services arms. Not only this, since their split, the Ambani duo are exploring newer avenues to expand their respective empires. If Anil is ambitiously charting success strategies for the financial domain with Reliance Money, he’s also keen to dominate the power sector with his Reliance Power. On the other hand, Mukesh is changing the dynamics of India’s organised retail party, with his ambitious Reliance Retail project. The sibling rivalry, which took off with the market capitalisation war between the two at the time of their separation in 2005, is now a full-fledged warfare, where the winner will take it all.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, July 21, 2008

$port$ and $$


When IIPM comes to education, never compromise

What’s new about the business of sports in India? Nothing and everything, says 4Ps B&M’s Steven Philip Warner

Business and sports, or rather the business of sports is a global scheme beaten into shape and pronounced with impeccable style from time to time, by one business tycoon or the other. And the storyline woud read no different when it comes to the Indian sub-continent where huge money has flowed into the game of cricket, with big names in business themselves willing to take strike, moving beyond just acts of buying some $1000 worth 10-second TV spots or sponsoring players, teams and some well-flavoured series for millions of dollars. “So what’s so new in this context?” is what you’d question. Well, nothing and perchance everything!

Yes, indeed the business of sports has existed in the game of limited and test cricket, but today this enthusiasm seems to be spreading out to other games as well. And even in cricket, there’s not just one name willing to take that chance; there’re a host of bigwigs garnering enough interest in matters far beyond just buying ad spaces and sponsoring individual players! The reason behind these moves being obvious media coverage and added mileage to their brand equity as Santosh Desai, Brand Analyst justifies, “Really, it is a matter of fact that no matter how rich you are, you have an inclination towards sports. But there’s more to the whole case here; there’s of course a business edge to it all. Brand building being one, the other one is that sports is one thing which automatically gets you public attention and there is no such difference between media and sports in today’s scenario.” And how about buying off an entire team? Seems unconventional when we’re talking about India, but that’s precisely what’s radical about the manner in which capital is being piped into Indian sports. However, much as these developments create excitement, there are concerns about the sudden increased fervour as well as Harish Bijoor, Marketing Analyst discloses, “All of a sudden, every one in India Inc. seems to be excited about the business of sports. Surely, it’s a bubble waiting to burst! The valuations are so high at the moment. However, in the medium-to-long term, this bubble will surely rupture and everyone will realize their slip-ups…”

But the investors seem least bothered. And if you haven’t heard about it, after Subhash Chandra of Zee fame launched the Indian Cricket League, there’s India’s richest man, Mukesh Ambani keen on buying off the Mumbai team from the Indian Premier League (IPL, from the stable of BCCI). In the same breath, read about Anil Ambani aspiring to pocket the Delhi team. Speculations are also rife that Shah Rukh Khan of Bollywood and Russel Crowe of Hollywood are lining up to snatch up a team or two from IPL. And cricketers? Well, they can’t be far enough, can they? After Kishore Biyani of Pantaloons and Future Group fame found a willing gladiator in Sachin Tendulkar, we’ll most likely see this unusual partnership sweep away a team from the IPL too.

Names galore even with floor prices of each team touching as much as a spectacular $50 million each for a 10-year franchise! And why just cricket? Talk about Indian soccer too with Sunil Bharti Mittal announcing his $25 million investment (in association with the All India Football Federation, AIFF) to raise standards of talent for the sport in India by establishing a National Football Development Programme called the Bharti-AIFF Academy in Haryana or Goa. Talking about the initiative, Mittal remarked, “We have become too obsessed with cricket and the time has now come for us to develop football in the country. I am starting with a few hundred crore, but I assure you I am ready to invest any amount of money for whatever it takes for the academy and a few other initiatives…” Well said indeed, but then aren’t the stakes rising with every extra rupee invested? Surely, his vision to globalise Indian football and watch India play in the Soccer World Cup comes at a time when India Inc. seems focused to provide more than just a clerical vacancy to sportsmen.

Then there is Vijay Mallya of the United Breweries and Kingfisher Airlines fame who is burning tracks with his investment of $100 million in his dream Formula 1 team Force India proves that sports in India carries a meaning much beyond just cricket or even hockey! When asked about the whole development, Mallya’s knee-jerk response is, “I can’t comment on why other industrialist are associating themselves with sports, but in my case, it’s the sheer passion in me for Formula 1 sport that has brought me to this point. I have big plans lined up for F1 in India…” And what do the experts say? Binit Somaia, Regional Director, Centre for Asia Pacific Aviation asserts, “Many corporate houses have business interests in multiple sectors. Provided that there is a strong executive team in place to manage the various divisions, there is no reason why Mallya should not expand his horizons. Formula 1 ties in well with the lifestyle businesses and it has the potential to provide excellent global exposure to his brands.” Even Santosh Desai confirms the same as, “The F1 purchase goes with Mallya’s targets and his persona. Nobody wants to invest in a sport like hockey and there are very strong reasons for the same!”

Talking of automobiles, there’s Apollo Tyres with its investment of Rs.100 crore in developing Indian tennis. So while there is so much at stake considering the crores being invested, a question arises: Won’t this prove detrimental to the businessmen who seem to be devoting more than their share of the clock to issues beyond their business arenas? Precious time wasted – yes that’s the very concern we’re pointing to here. However, Harish Bijoor discards this concern as he remarks, “Like Mallya is investing in F1 and Mittal in football, I am more interested and concerned about the money than their time that they would have to spend on it. However, when reality dawns, they would realise their mistakes and whether they are paying too much for it.”

True enough, there is no doubt that the various capital infusion moves will give increased mileage to the respective commercial however, the risks are no less apparent. And worse, it might just be too late before the participants realise this… Surely, much play and no work will make the Jacks of India Inc. dull boys, very dull!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!


Friday, July 18, 2008

Protest

Reliance’s retail dreams have turned into a nightmare with protests across many frontiers. Will the protests rein in Mukesh Ambani or further fuel his ambitions?

The senior Ambani’s titanic retail plans with Reliance Fresh has hit a roadblock with the unorganised sector and political parties in the states of West Bengal, Tamil Nadu, Jharkhand and Uttar Pradesh rising tall against it. However, such protests have only given Reliance Fresh much publicity and when 4Ps B&M caught up with Raghu Pillai, President, Reliance Retail on his take on such ‘Protests’, this is what he had to boldly proclaim: “We are not doing anything illegal and neither are we manipulating any social norm. So nobody can stop us from doing anything along these lines and all the protest made against us is totally baseless. In spite of the baseless allegations against us, in a time span of just 13 months we are present in 13 states and in 11 formats. People say that our presence will force the unorganised players to close shops but can anybody actually prove that? There’s room for everyone to grow and when it comes to the protest from kirana stores, I couldn’t recall even a single local unorganised shop being shut because we were operating in that particular state. However, now we are also focusing on collaboration with other people involved in the supply chain like the farmers. But that’s not because of the protest, rather it’s a part of our growth strategy. As the country’s socio-economic state improves, there’s bound to be many changes in India. And what is good for consumerism will ultimately happen. Nobody can stop it, whether in the name of social awareness or in the name of protecting unorganised players. No protest will work against us or stop us from growing.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, July 17, 2008

Truly Blessed!

It might be new in the ad world, but this agency is fast learning the rules of the game…

How many times have you come across an organisation, or even a person for that matter, that fits in quite well to its name? We are sure you can count the number on your fingers. But, for Blessings Advertising, it’s the name that says it all. The reputation that this budding agency has carved for itself in the ad world, only few blessed ones can achieve that in such a short of time. And for this, the agency cites its own reasons too.

“While designing a campaign for any of my clients, I just follow one mantra: To keep the profit bells ringing for our client and for us,” says an unreserved Amandeep Singh, Director, Blessings Advertisng who along with Ramandeep Kaur co-founded the agency precisely 8 years back. Well, ask him about the reason for naming the venture as Blessings and prompt comes the reply, “I wanted to keep a name by which I always feel protected, hence Blessings.”

According to Singh, “the industry has grown by leaps and bounds over the last few years. Especially the year 2007 has showcased some really brilliant work and set benchmarks for everybody to match. There is no room for run-of-the-mill advertising in today’s world.” Undoubtedly, Singh has fast learnt the rules of the game and so has the agency by carving a niche for itself in the direct marketing and sales-boosting promotions. Clearly marking a distinction between ATL (above the line) and BTL (below the line) advertising media, the core competency of this agency lies in the fact that it has always been close to its consumers by directly involving them in their campaigns. “For the consumer, any ad is the reflection of the endorsing company and not the ad-agency and we always keep that in mind,” asserts Amandeep.

Further adding, he says, “We have always maintained a long-lasting relationship with our clients. This has helped us to know them better and efficiently deliver what is expected out of us.” A perfect example of this is the below-the-line promotional campaign for Horlicks, undertaken by the agency, which resulted in over one lakh school children being served Horlicks. Some of its other satisfied clients include Magppie, Omaxe, Eros Group, FnS, Alpha-G Corp and Maishaa.

For Complete
IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
B-schooled in India, Placed Abroad (Print Version)

IIPM in Financial times (Print Version)

IIPM makes business education truly global

The Indian Institute of Planning and Management (IIPM)

IIPM Campus

Saturday, July 12, 2008

Small is the new BIG

At first, Reliance Mobile planned to use Dhoni in this TVC... but he was busy!

Kids have literally been ruling the Indian ad arena for quite sometime now. With ads like ‘Daag acche hain’ to ‘I’m a Complan boy’ – the new age kids have grown to be a consumer class and ready to make the world their playground. The latest addition to this cute ‘little’ genre is the Reliance Mobile advertisement showing young ones in the age group of 6-10 years, padding up to fulfil their cricketing dreams.

India has always been a cricket savvy nation, where cricket is a religion and cricketers worshipped as gods. However, the debacle in West Indies early this year left cricket enthusiasts cynical and even the staunchest advertisers shied away from the game. Cut to September 2007 and the game of cricket got a new lease of life with World Cup T20. But, the big names in the advertising arena were missing. That did not deter Reliance Mobile from becoming the official sponsor of the T20 World Cup. With the usual high decibel promotions surrounding the World Cup missing, Reliance Mobile tried to cash in on these chhote matches, using cutesy kids who chanted, Chhote match, bade sapne.

But that’s not how it all started. Reliance Mobile had roped in Dhoni as the official brand ambassador and were planning to launch an ad campaign starring Dhoni. However, Dhoni was hard-pressed for time and unable to give dates for shooting. States K. V. Sridhar, National Creative Director, Leo Burnett (agency responsible for creating the latest campaign), “Although Dhoni was the brand ambassador, we still did not build the creative around him, as he had very little time before the team descended for the T20 World Cup.”

With Dhoni ruled out, the creative team sat down to script the storyboard, and the common idea that floated around was that of Chhote Match, considering T20 was the smaller version of the 50 over match. This led to the creation of the Slogan – Chhote match bade sapne. And who better to take forward the theme that all good things come in small packages – of course, cute little kids carry cute communication better.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, July 10, 2008

The real Indian IT Pioneer…

HCL has a brand new mascot! The seemingly know it all, funny yet globe trotting HCL employee is more then just arrogant. What he truly represents is the changing face of HCL, a company which not only operates in India but is working towards a better global future as well! With its 51,000 employees spread across 18 countries, HCL has become one of India’s true multinationals with interests in diverse genres such as financial services, retail, life sciences and healthcare, telecom, media, hi-tech and manufacturing. HCL Technologies focuses on what it calls ‘transformational outsourcing’ specialising in areas which will have an eventual impact on the future and business as a whole. According to Shiv Nadar, founder of HCL “Since its inception three decades ago, HCL has always dreamt fearlessly and is responsible for many firsts in the computing landscape. We could well be called a ‘pioneer in modern computing’.”

Sitting at $1.5 billion, revenues have been increasing at an incredible 30% per annum and the momentum is strong! Moreover HCL Technologies prides itself as being one of India’s foremost organisations in terms of innovation. With its relentless struggle to maximise its shareholder and business value, India’s fifth largest IT company will invest close to $625 million toward the establishment of three SEZs across the country. The centres will focus on future technologies and their eventual operationalisation. Even though HCL does not find itself as voracious as its other Indian counterparts like Infosys and Wipro, the company still is a force to reckon with. Going by its new found chutzpah, only sky is the limit for this forceful and fearless dreamer!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Wednesday, July 09, 2008

Wish to Dish with SRK!

Dish TV hits back at rival Tata Sky with a charismatic campaign. And here’s the man who is revolutionising DTH marketing in India
Flasback to a few years and you won’t recall any ad campaign by Dish TV. That’s because they were pretty low on the advertising quotient as they were present majorly in cable dry or cable frustrated areas where there was hardly any competition. But as they started moving to bigger cities and the competition heated, the need to advertise was felt. And in 2007 Dish TV got overtly berserk with their advertising endeavours and roped in SRK as brand ambassador. 4Ps B&M caught up with Arun Kumar Kapoor, CEO, Dish TV, for chitchat on their recent branding and advertising strategies

Dish TV was not advertising earlier. Why the sudden focus on advertisements?
Till about Q3 last year, we did not have content from all the bouquets. We did not have Star & Sony content. In such a situation not many metro houses would have been interested in giving up cable and come to us. Soit was a conscious strategy to cater to smaller towns where people were cable-frustrated or cable-dry.

Why have you chosen a celebrity to endorse DISH TV?

Celebrity provides an instant recall to your brand & breaks the clutter in the cognitive space of the consumers. So we have taken a celebrity to strengthen our brand recall.

Why did you choose SRK as your brand ambassador?

It’s a very scientific marketing exercise through which we selected Shahrukh. We shortlisted Shahrukh, Amitabh, Abhishek, Saif, Salman, Aamir & Akshay. We made a graph, plotted these celebrities on the Y-axis and the attributes and brand values of Dish TV on the X-axis. Our brand values are that we are in the entertainment business, have a technology product, are an innovator, possess a vibrant young brand, which is geekish at the same time as it’s a family product. The guy who fitted the best to project all these was Shahrukh. He embodies the brand personality of Dish TV and its values. Moreover, SRK has a warm personality. If you see our advertising, Shahrukh is the celebrity who fits the best.

Why the tagline Wish Karo Dish Karo?

We decided the tagline after long brainstorming sessions. Everything new in DTH has been brought in by Dish TV. Be it DVRs, movie on demands, and active services, so its a brand promise that whatever your entertainment wishes are we will be the first one to fulfil it.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Tuesday, July 08, 2008

Become Global Players, but think local HR policies

Sanjay Jog, HR-Head, Pantaloon RetailBecome Global Players, but think local HR policiesIndia might be on the track of becoming a global player, but careers are on the track of becoming local. The maximum number of people are in the form of frontline, which is what we believe would be true for the entire industry. For us, our stores have to be like neighbourhood stores. Although, our stores are 50,000 sq ft, yet the feel they should provide and, are providing, is that of a neighbourhood store. This means that it caters to the geography of the area where it’s situated within a vicinity of 3 kms. The employees should reflect the values of the area. Therefore, we recruit people from the locality. If it is a locality dominated by Gujaratis, we would have a staff that can speak the language. It will be the same for areas in Punjab, Tamil Nadu, and Maharashtra. One needs to realise that people like to converse with others in native languages and this is important for personal touch.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Monday, July 07, 2008

His children shout, “Take it easy...” but he won’t!

A. M. NAIK... Chairman & MD, Larsen & Toubro
His children shout, “Take it easy...” but he won’t!

A. M. Naik heads a conglomerate reputed for its technological sophistication, engineering capabilities & professionalism – Larsen & Toubro. Having led L&T through some of its most challenging times, he enabled it to emerge as a truly strong global infrastructure giant. The global perspective brought in by Naik to L&T’s business orientation involved much more than just increasing the international component of the company’s turnover; it meant changing mindsets and institutionalizing systems to benchmark against international standards. And thus, we saw some spectacular breakthroughs into developed nations market such as the US, Canada, the UK, Norway, South Africa & Australia. He also shares a deep concern for social and welfare issues. But at the same time, this modest warrior expresses his tall vision for L&T as, “I want to create many MNCs within L&T. Each of these companies can have footprints in many countries & grow into mega businesses.” Naik is truly an inspiration for all within & without L&T!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Friday, July 04, 2008

At a time when job-switching is in vogue, here’s a man who believed & acted otherwise...

London Business School calls him ‘Leader of Organisational Innovation’ and he won the ‘India’s Hottest Young Achiever’ award in 2002! But above all, Vineet Nayar, President, HCL Technologies, is the man under whose able leadership, technology major HCL has bagged awards like the ‘No.1 Specialty Offshore Services Provider’ (CMP 2005) and ‘No.1 IT Services Firms’ (Global Services & neoIT 2006). He’s the guy who radically remodelled the IT company’s culture through a cutting edge “employee first” approach, breaking down hierarchies and enabling HCL’s human resource. Elaborating, Vineet asserts, “The transparency we have adopted in our employee policy, will see HCL customers closer to HCL compared to our competition. That is the reason the trust, transparency, and flexibility as a core value have been instigated.” In an era when job switching is assumed integral to career success, Nayar proved to be an exception, boasting a two decade long and eventful stint with HCL. Participative leadership at its smashing best, combined with falling attrition rates, stock value appreciation and manifold increase in HCL revenues... this one’s proof of what a committed professional is really worth!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Thursday, July 03, 2008

Growth for survival??


When IIPM comes to education, never compromise

It was believed, till 1954, that it is impossible to run a mile under 4 minutes. A young medical student in Queen’s England, Roger Bannister managed to do exactly that. Fighting a 40 kilometre per hour crosswind, he ran a mile in under 4 minutes creating history of sorts. Deepak Puri, (a mechanical engineer from Imperial College, London) is not much unlike Bannister. He too faced trying odds (his first two entrepreneurial ventures were put paid due to labour militancy in Kolkata), but went on to create history for Indian business when his third venture Moser Baer, actually became the first Indian company to excel globally at manufacturing optical storage devices.

It all started almost a quarter of a century back in 1983, when Moser Baer began manufacturing floppy discs. The year was significant, as in the spring of 1983 itself, the compact disc technology had just been introduced in the United States. Puri, the visionary had clear plans, and by 1998, Moser Baer begun manufacturing CD-ROMs and today stands tall as India’s largest and world’s second largest optical storage manufacturer. In an interview to Planman Media, Puri said, “We are recognized today as a technology-driven efficient manufacturer and are proud to put India on the global technology manufacturing map.”

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!


China was just such a place,


IIPM, GURGAON

China was just such a place, and few companies who bought or built businesses there, especially in its early days of open-door commerce, escaped a few years of “learning curve” losses. Similarly, a fundamental belief in an emergent technology often means years of struggle before achieving profitability. Insuch cases, you have to hang on. our strategy depends on it.

But prolonged attempts to fix a business where that purpose is gone, rarely make sense.

Without corporate life support – which peripheral businesses usually don’t get, for the obvious reasons – such businesses have no option but to fend for themselves. It’s a slow death for everyone involved.

How much better, then, to give your people their best hope for a better future. The company buying your “failure” usually has grand plans for its resurrection. Fight your inertia, and let them go for it.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!


Dramatic paper that electrifyingly shook age-old perceptions

Perhaps the most dramatic paper that electrifyingly shook age-old perceptions was the one presented in 2004 by stalwart professors Belen Villalonga (Harvard Business School) and Raphael Amit (Wharton), who analysed “all” Fortune 500 firms and proved unequivocally that “when ‘descendants’ (of founders or founding families) serve as CEOs, firm value ‘is’ destroyed!” Villalonga and Raphael further proved that descendant CEOs “destroy value whether or not the family has control-enhancing mechanisms.” If that wasn’t enough proof to convince why companies should believe in professional managers (called ‘outsiders’) beyond the fi rst generation, a 2003 research by London Business School proffered that family businesses “risk their growth potential if they fail to recruit from outside...” Amusingly, this fi nding gets tremendous support from the subsequent benchmark 2005 research paper titled ‘Firm Performance... In Family Managed Firms’ by David Hillier (Leeds University) and Patrick Mc- Colgan (Aberdeen University), which indisputably establishes how family CEO successions are almost always followed by dramatic declines in not only stock performance, but most dangerously, even operating performance!

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Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

SHEER DYNAMITES

History remembers ‘warriors’ who fought because they shared a common passion, yet weren’t owners of the land... History will also remember capitalistic warriors of India Inc. who fight on and share a common passion, yet are ‘non-owners’... It will!

Capitalism, they say has a fundamental rule – one who takes ‘higher’ risks also deservedly stands a ‘higher’ chance of winning back greater returns! Well, indeed that’s a reference to ‘first generation entrepreneurs’ who invest their lifetime and fortunes into making that single formula work, trying hard to get that single meeting click and spending endless hours walking in the hot sun to get hold of that single customer... and they certainly do deserve those titanic returns and the full right to run their company, for its an established truth that shareholders of an organisation being run by ‘first generation’ owners earn rich returns. But then the question arises, “What about their descendants?” We take a look at successful capitalistic entities around the globe and in India too; and the truth surfaces – professional managers make living easier for the company and provide better returns to its shareholders than ‘descendants’.

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IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Tuesday, July 01, 2008

Protagonists of different sorts!

No matter what they do, they make sure that it’s big, every time... even if the clock is running against them!
Every rise has its fall… only to rise even beyond! With this wise and time-tested belief we unfold this edition’s list of newsmakers, who for a change have made it to our hallowed corridors not for their echoing success, but after seeing billions of net worth being wiped away in a jiffy... Mukesh and Anil Ambani, Sunil Bharti Mittal, Azim Premji and K.P. Singh are names that are constantly making headlines with aggressive growth charts, but this time, they are protagonists of a different sort. A heart wrenching $10 billion of cumulative wealth of these five bigwigs vanished within a fortnight, which was marked by tumultuous times for global equity markets. Undoubtedly, the last few weeks for the famous five richest that India has produced, first got big gains for these tycoons, followed by a bloody bloodbath at the bourses. Only last month, Kushal Pal Singh, Chairman of DLF Group, made the country proud by becoming India’s third trillionaire in rupee terms (as shares of DLF saw some vigorous escalation).

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

All’s well that ends well!

Genpact stumbles & recovers on NYSE
“We are the largest BPO in the country, hence we were definitely looking for a premium,” exclaims Pramod Bhasin, Head, GenPact India, with respect to the listing of the company on NASDAQ. But when the winds of misfortune strike, even such impeccable laurels aren’t enough to rest on. When Genpact went public on August 2, its plans lacked one critical aspect - timing. With a global equity sell off happening from Washington to Wellington, Gen Genpact could only manage to sell shares at $14, against a band of $16-$18 and raised close to $500 million. Genpact is the third BPO company to list on an overseas exchange after WNS (NSE) & EXL (NASDAQ). WNS listed at $20 per share & raised $224 million, while EXL shares were priced at $13.5 and raised $67.5 million. “An international listing helps the company with some very obvious benefits such as more liquidity and diversifications of shareholder base,” says Pankaj Karna, Partner & Head, Grant Thornton, India. So, was Genpact caught in the bad weather or was Genpact really overpriced? Perhaps, both. But even then, despite a lukewarm response, Genpact has had a decent run in the secondary market, as the stock ended at $16.75 on day one. Well, tough times seldom last, they say!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)