Ever since UK-based Vodafone announced its $2 billion low cost handset plans for the Indian market, telecom players like Reliance Communications 
(RCom) and Nokia have tightened their seatbelts for an aggressive war in the segment. Having got two phones designed for developing nations, the British telecom major is hoping for a big pie of the rural market, which is also the largest under served mobile market in India.
Aware of Vodafone’s might, RCom – the 2nd largest operator (first being Bharti Airtel) - is launching handset after handset to cater to the low cost buyer. The bid is to consolidate its position in the volumes segment. Having sold more than one million handsets in the week following the launch of its affordable cell phones at Rs.777, RCom recently unveiled its range of coloured handsets for Rs.1,234. SP Shukla, President, Personal Business, RCom, says: “With this range, we hope to attract new users as well as existing users of other monochrome cellular phones.”
(RCom) and Nokia have tightened their seatbelts for an aggressive war in the segment. Having got two phones designed for developing nations, the British telecom major is hoping for a big pie of the rural market, which is also the largest under served mobile market in India.Aware of Vodafone’s might, RCom – the 2nd largest operator (first being Bharti Airtel) - is launching handset after handset to cater to the low cost buyer. The bid is to consolidate its position in the volumes segment. Having sold more than one million handsets in the week following the launch of its affordable cell phones at Rs.777, RCom recently unveiled its range of coloured handsets for Rs.1,234. SP Shukla, President, Personal Business, RCom, says: “With this range, we hope to attract new users as well as existing users of other monochrome cellular phones.”
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Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
