With so many sudden offerings, are they also selling out old stock? Krishna kumar denies the speculation, “No, there is no stock clearance mode... In India, new products are released in September... and the release is timed in such a way so as to coincide with the festival season.” Rao equivocally denies the same for LG. Epson doesn’t hold back either. Says Tushad Talati, Head-Brand and Communication, Epson India Pvt. Ltd., “Our strategy for the festival season revolves around the launch of a whole new range of products targetting the home, SOHO and Photo users. These launches are especially timed to coincide with the peak buying period.” Clearly the festivities and the release of new products have affected the production cycles of many players in the Indian market.
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