According to German weekly news magazine Wirtschaftswoche, BMW and Mercedes, two high-end luxury
car brands owned by DaimlerChrysler, are getting ready to drive down the path of “cooperation”. The magazine quotes Michael Ganal, BMW sales and marketing chief as saying that both brands are in the luxury segment, they both are high-tech, they are both independent but they are not the biggest car makers, and that “Cooperation is a good approach…” since it allows “each group its freedom”. Although he did not quite specify in which areas BMW and Mercedes plan to cooperate, the general impression derived was that an effort to collaborate would help both brands. Already, the two car companies collaborate with General Motors to develop hybrid cars.
car brands owned by DaimlerChrysler, are getting ready to drive down the path of “cooperation”. The magazine quotes Michael Ganal, BMW sales and marketing chief as saying that both brands are in the luxury segment, they both are high-tech, they are both independent but they are not the biggest car makers, and that “Cooperation is a good approach…” since it allows “each group its freedom”. Although he did not quite specify in which areas BMW and Mercedes plan to cooperate, the general impression derived was that an effort to collaborate would help both brands. Already, the two car companies collaborate with General Motors to develop hybrid cars.For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
