HERO HONDA

They’ve moved up two notches from our last year rankings. Here’s why...

Despite intense competition from arch rivals, Bajaj and TVS, Hero Honda (HH) is today the world’s largest motorcycle maker in terms of volumes, with over 39.76% market share in India. Their strategy: to stay keenly focussed on the executive and entry level bike segments. In the last financial year, HH launched 8 products (New Karizma, GlamourFI, CD Dawn, et al) across segments. HH also made an important move by re-launching its CBZ brand. But, this company that first tasted success with its ‘fill it, shut it, forget it’ campaign, remains far too focussed on the affordable segments. (HH is still a distant fourth when it comes to the premium segment). According to auto expert Tutu Dhawan, “HH is happy being an executive segment player, they don’t see much rational as a premium segment player.” Even in the executive segment, Bajaj and TVS are giving it tough competition. But Hero Honda is not giving up. Despite a poor growth of 11% in FY07 (as opposed to a sector growth of 13%), its Karizma is not about to disappear anytime soon. You don’t become number one for nothing, but hey, there is danger lurking in your backyard dude!

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Source:- IIPM Editorial, 2008
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

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The Sunday Indian

Boy, C(Kh)an she dance?

Farah KHAN... this bindas choreographer turned director is making Bollywood dance to her tunes

Bollywood has often been accused of hands-down chauvinism when it came to women at the helm – the coveted Director’s chair. So when top choreographer, Farah Khan, took up the challenge of a commercial flick with superstar Shahrukh Khan, skeptics ran from pillar to post dooming Khan’s collaboration with a woman director. But the lady in question is least bothered. “I don’t think it’s (male bias) true and it depends entirely on the kind of work you do. However there may be a lot of discrimination in the industry otherwise,” says Khan who is getting ready with her next venture ‘Om Shanti Om’.

From tinsel town’s top choreographer to a top-of-the-line director and the only woman to be nominated as best director at the Filmfare awards in 2004, Farah Khan has proudly announced her capabilities to the world, in a ‘male-dominated’ field. As choreographer, her living room flaunts numerous national and international awards and she’s perhaps the only dance director from India to have been nominated for Broadway’s 2004 Tony Award as Best Choreographer for “Bombay Dreams.” So be it Shakira’s voluptuous onslaughts or SRK’s defined dance moves, Farah has truly blazed her trail all the way.

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank

The Sunday Indian