The Occult OF Seven

They are different in many ways, yet similar in many others. Some of them belong to affluent families with political connections, while some have been brought up in a typical pro-education middle class fashion. Some of them have fancy degrees in marketing or advertising while many of them were just born with profuse raw talent and learnt everything on the job. They have been fickle yet focused. They have been clueless about their paths yet cognizant about their journey. As much as they are adored, they are envied just as much. And yet, there is the strangest connection in this creative coven. They started their journey at different times, trod different paths, only to arrive at a similar destiny: the occult, as we call it. What binds these seven is that single-handedly, they have conquered the creative cosmos of television and have been, in many cases, the singlemost reasons that their respective firms have been fantastically successful. Some of them work with General Entertainment Channels, some have been bitten by the youth channel bug, others are working with production houses, while a couple of them have even started their own production outfits. And almost all of them have some journalistic background hidden in their lineage... Pallavi Srivastava of 4Ps B&M presents, India’s most radically – and effectively – creative people >>> The Occult of 7

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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I’m ‘G’enuinely (de)’M’otored!

The beginning of June was the end of GM’s painful attempts to stand as an independent company. The Obama administration has provided $30 billion as aid for the company. But is the comeback possible?
By Pawan Chabra

“I laid out what needed to be done to save two of America’s most storied automakers - General Motors and Chrysler. These companies were facing a crisis (that was) decades in the making,” explained American President Barack Obama, in an announcement that would have broken the hearts of millions of Americans, though they had long seen it coming. June 1, was the fated date when the world witnessed another American iconic brand getting ripped apart on the papers, when the 100 year old ailing General Motors (GM) filed for bankruptcy under the Chapter 11 treatment.

Although the Obama administration will be providing another $30 billion in aid (apart from the $20 billion given earlier) and have a controlling 60% stake in the company, the Obama administration has announced that it has no interest in running the company, which, in plain words, signifies that Obama’s auto task force will not interfere in the day to day operations. Moreover, the Canadian and Ontario governments have also given a helping hand as they are putting in $9.5 billion for a 12.5% stake. The Government is aiming at a leaner GM, which will include more job cuts, dealership closures, plants shutting down and shedding of brands. GM is planning to close 14 US factories and three warehouses to cut on its operating costs, affecting its 20,000 workers. The company is aiming to bring the total number of plants in US from the current 47 down to 33 by 2012.

In fact, the company may also shed brands like Pontiac, Saturn, Saab and Hummer. As the Government plans to split the company into two parts; out of which, one will be the new and ‘so-called’ healthy GM and the other the old GM will comprise the sick assets of the company. This will be done through a Section 363 sale, which would transfer the new GM assets to an entity owned by the US and Canadian governments, the United Auto Workers(uaw) union and the company’s unsecured creditors. Obama frankly explained the importance of the company to US citizens as he said, “In the midst of a deep recession and financial crisis, the collapse of these companies would have been devastating for countless Americans, and done enormous damage to our economy – beyond the auto industry.” But will this landmark streak of communism in the ‘die hard capitalist US’ be able to give the Americans their pride back?

Going by the example set in the recent past of Chrysler, there’s surely a ray of hope. Though many experts claimed just before Chrysler was planning to file for bankruptcy that it will lead to a collapse and sales will fall down very drastically; that didn’t happen. Rather, the company recorded higher sales figures for May than that of April. But as San Oppenheim’s auto analyst Christian Breitspecher elucidates, “GM is very large and different from Chrysler and restructuring the company will take a lot more effort and time as compared to Chrysler.”

Chrysler has already taken some bold steps in the form of closing production units, cutting on franchises and more importantly, announcing their plans in the electric segment. As Obama predicted that Chrysler needs a two-month reorganisation, the destination is more or less in sight now, as Italy’s Fiat will be taking over its healthy assets. There is no denying that GM has a much more complex structure. But a way out could be listening to the consumer and providing cars they need; in particular, smaller, fuel efficient cars. The leaner structure and the earlier mentioned $30 billion should help the company to clear its debts and be capable enough to match the likes of Toyota. A ‘new and healthy’ GM is expected to be launched in about 60 to 90 days as a separate and independent company. Obama made it pretty clear that the Government is funding GM with only one goal and that’s to, “get GM back on its feet, take a hands-off approach, and get out quickly.” Legendary GM CEO Alfred Sloan once said, “If you do it right 51% of the time you will end up a hero.” Well they do not have that leeway, since this could be GM’s last chance. In fact, they could consider getting out 51% faster in time, if at all!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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