From Hum Tum cartoon strips in newspapers preceding the film’s release, as also in popular TV soap Jassi Jaisi Koi Nahin, to bags and caps, their strategy proved as humungous a hit as the film itself! Salaam Namaste promoted the trendy coffee mugs from which Preity and Saif slugged, and later slugged it out, in the film. And as this year’s most anticipated flick hits theatres, pre-launch for Kabhi Alvida Naa Kehna, or KANK as the watchword has spread, has invaded news channels to youth music channels, to key-chains, pens and mugs, as the producers left no stone unturned in doing as much as they KANK!
For complete IIPM article click here
Source:- IIPM Editorial
For complete IIPM article click here
Source:- IIPM Editorial
