Because of the institutional voids in developing countries, multinational companies find it difficult to serve anything but the market’s global tier. In product markets, the lack of market research makes it tough for multinational companies to understand customers’ tastes, and the paucity of distribution networks makes it impossible for them to deliver products to customers in the hinterland.
In talent markets, they don’t have enough knowledge about the local talent pool to design policies that will attract and motivate employees at the glocal, local and bottom-of-pyramid tiers. Therefore, when a developing country opens up, multinational companies rush into the global tier and local companies dominate the local tier.
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
In talent markets, they don’t have enough knowledge about the local talent pool to design policies that will attract and motivate employees at the glocal, local and bottom-of-pyramid tiers. Therefore, when a developing country opens up, multinational companies rush into the global tier and local companies dominate the local tier.
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
