Times have changed and the whole business of political campaigning has changed too. People are increasingly becoming more and more tech savvy. Internet has begun to play a very important role in framing people’s opinions. Thanks to the internet, information is flowing more freely – especially among the youth. They are becoming more and more aware of political issues. They are the ones who can tip the scales in your favour. Like any savvy marketer, political parties are realising the benefits of ‘catching-em-young’. After all, brand loyalties develop at an early stage and it’s easier to influence the younger lot. So in America, they started a campaign called “Rock the Vote”, which was targetted primarily at young voters, where popstars told the young generation to go out and vote.
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Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
