Brand: Airtel

Headline: Airtel Broad-band, setting minds on fire

BASELINE : Setting minds on fire
Agency : Rediffusion DY&R
4Ps Take : The visual (a small girl looking quizzically inside a fish aquarium) deserves a wow, as it perfectly and beautifully complements the body copy. Targeting parents of growing kids, the ad suggests that they get an Airtel broadband connection to satisfy the ever-growing curiosity levels and thirst of children to gain knowledge. The power idea is to increase consumer base through its strong communication. The USP of the product is its high speed of 2 Mbps and its interactive features. Instead of going all corporate, the reward to the prospect involves kids. Good strategy, in this age of pester power! Do fish sneeze, while in water? How do they sleep? Just stay tuned in to Airtel and let the ‘connection’ do the answering for your kids!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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My Blog
IIPM News
IIPM : IIPM Links
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IIPM PUBLICATION
IIPM: The Indian Institute of Planning and Management-------
THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
Pseudo-socialism is creeping back into the policy-making process ...
Management Guru's Speak on IIPM
Primary education as a mission under the banner of ‘Bharti Foundation’
...yeh Hindustan hamaraa...
Hyundai & Maruti, set on a pricey path!
THE GREAT INDIAN DREAM
IIPM is Here

Girl with a Pearl Earring

Fascinating attention to detail forms the cornerstone of Tracy’s craft . From the description of Westminster Abbey to the crowded streets of London, shrewd merchants to glib talkers and peddlers, who cheat to earn the extra pound, the author encapsulates the entire landscape of the city, vividly depicting each facet. And though William Blake’s character seems to have itself derived more from Jem and Maggie’s viewpoint, showcasing him on occasion as a thinker tutoring the evolution to two amateurs, Tracy Chevalier’s interpretation of London as a hotbed that was witnessing the French and American Revolution not too far away, represses this dissonance, virtually transporting the reader to a city that has remained a subject of steady trepidation on one hand and a topic of awe to historians for centuries now with its hypnotic prose.

Burning Bright lingers in the consciousness for its dramatic description of a celebrated poet and futurist, and the picturesque portrayal of London city in an age long gone, yet, in many ways, still enduring...

For complete IIPM article click here
Source:- IIPM Editorial, 2006
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Read more:-

1. My Blog
2. IIPM News
3. IIPM : IIPM Links
4. IIPM: More about IIPM
5. IIPM Alliances - IIPM - by RAVI
6. IIPM PUBLICATION
7. IIPM: The Indian Institute of Planning and Management-------
8. THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
9. Pseudo-socialism is creeping back into the policy-making process ...
10. Management Guru's Speak on IIPM
11. Primary education as a mission under the banner of ‘Bharti Foundation’
12. ...yeh Hindustan hamaraa...
13. Hyundai & Maruti, set on a pricey path!
14. THE GREAT INDIAN DREAM
15. IIPM is Here

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It’s the price stupid

With every commodity getting personalised, how could education be left behind? E-tutoring, or teaching through the internet is fast evolving as a mode of personalised affordable education. Once considered ‘just another business model’, the interesting part is that studies have now shown that this industry is worth more than $8 billion dollar in US and growing at an exponential rate. One reason for this sudden growth is the fact that e-tutoring firms are providing services mainly to the US market at extremely competitive prices. These service providers are charging as less as $2.50 per hour. Compare this to the standard US tuition price rate, which is currently at $40 per hour. Creditably, these e-companies offer a gamut of subjects ranging from Geometry to Geography; and again, for all possible age groups. Some of these firms are now tapping the gargantuan Chinese market for providing English education via e-tutoring.

But then, apart from being ‘good business’, this model holds no hopes for increasing literacy in developing nations, because of ridiculously low levels of internet penetration – averaging 0.05%.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION
· IIPM: The Indian Institute of Planning and Management-------
· THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT: IIPM Students ...

...is going to devastate India’s economic system; unless RBI cleans up... fast!

To control rupee appreciation (due to the huge capital inflows), the RBI kept buying foreign exchange, consequently releasing local currency in the market. And to control this excess flow of rupee into the economy, the RBI kept hiking the CRR (Cash Reserve Ratio) requirement of banks – but most unprofessionally, the hike was to such levels that money supply, instead of remaining at constant levels, has tanked to unmanageable lows; a situation that saw the BSE Sensex crashing on April 2, 2007, by its second largest fall ever. The hilarious part of it is that RBI itself is not clear about the objective that it should give priority to. Mirroring this perspective, Ratnesh Kumar, Research Manager, RR Finance, comments, “(RBI’s) monetary goals and exchange rate goals seem to be participants in a tug of war.”

B&E’s meetings with RBI officials have ended with them either putting the onus on other departments, or not even responding. Unless the RBI urgently clears up the conflicts within its internal departments, the mother of all money supply crises is facing India right now!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION