Headline: Airtel Broad-band, setting minds on fire
BASELINE : Setting minds on fire
Agency : Rediffusion DY&R
4Ps Take : The visual (a small girl
looking quizzically inside a fish aquarium) deserves a wow, as it perfectly and beautifully complements the body copy. Targeting parents of growing kids, the ad suggests that they get an Airtel broadband connection to satisfy the ever-growing curiosity levels and thirst of children to gain knowledge. The power idea is to increase consumer base through its strong communication. The USP of the product is its high speed of 2 Mbps and its interactive features. Instead of going all corporate, the reward to the prospect involves kids. Good strategy, in this age of pester power! Do fish sneeze, while in water? How do they sleep? Just stay tuned in to Airtel and let the ‘connection’ do the answering for your kids!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
My Blog
IIPM News
IIPM : IIPM Links
IIPM: More about IIPM
IIPM Alliances - IIPM - by RAVI
IIPM PUBLICATION
IIPM: The Indian Institute of Planning and Management-------
THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
Pseudo-socialism is creeping back into the policy-making process ...
Management Guru's Speak on IIPM
Primary education as a mission under the banner of ‘Bharti Foundation’
...yeh Hindustan hamaraa...
Hyundai & Maruti, set on a pricey path!
THE GREAT INDIAN DREAM
IIPM is Here
BASELINE : Setting minds on fire
Agency : Rediffusion DY&R
4Ps Take : The visual (a small girl
looking quizzically inside a fish aquarium) deserves a wow, as it perfectly and beautifully complements the body copy. Targeting parents of growing kids, the ad suggests that they get an Airtel broadband connection to satisfy the ever-growing curiosity levels and thirst of children to gain knowledge. The power idea is to increase consumer base through its strong communication. The USP of the product is its high speed of 2 Mbps and its interactive features. Instead of going all corporate, the reward to the prospect involves kids. Good strategy, in this age of pester power! Do fish sneeze, while in water? How do they sleep? Just stay tuned in to Airtel and let the ‘connection’ do the answering for your kids!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
My Blog
IIPM News
IIPM : IIPM Links
IIPM: More about IIPM
IIPM Alliances - IIPM - by RAVI
IIPM PUBLICATION
IIPM: The Indian Institute of Planning and Management-------
THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
Pseudo-socialism is creeping back into the policy-making process ...
Management Guru's Speak on IIPM
Primary education as a mission under the banner of ‘Bharti Foundation’
...yeh Hindustan hamaraa...
Hyundai & Maruti, set on a pricey path!
THE GREAT INDIAN DREAM
IIPM is Here
