of India, “While we were in the process of starting our tabloid, we came to know that HT also has similar plans. And had two new products competed in this nascent category, they would have driven each other into non-profitability.” While officials at HT and TOI may opine otherwise, it is largely believed that the move came across to fight the plans of Aroon Purie’s newspaper dreams which have begun to fructify now. The owner of India Today group and the TV Today Network recently forged a deal with the publishers of The Daily Mail, Associated Newspapers (ANL) to launch morning newspapers in India. The hiring process for the newspaper is at full blast and the new entity is expected to hit the stands very soon.Meanwhile, DNA (in which Subhash Chandra’s Zee holds a 7% stake), only second to TOI in Mumbai is also planning to hit the capital sometime soon,
challenging the stranglehold of TOI and HT. Th e print media sector which is expected to grow at a CAGR of 13% to the size of Rs.232 billion by 2011 is the favourite segment for global investors with maximum foreign investment. However, despite the double digit growth fi gure projected for the sector, there are many who are keeping away from it. Sony Entertainment Television (SET India) is one of them. While talking about the growth areas of SET, CEO Kunal Dasgupta told B&E, “We are not going to go be in radio and not defi nitely in print.” Kunal is of the opinion that these two mediums don’ have subscription revenues which is the key to the future. “Instead, we will go online, on demand and on the move (mobile),” he adds.
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Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
