IIPM Ranked No. 1 B-School In Global Exposre - Zee...
Satbir Singh, CEO, Euro RSCG: There are few people in advertising who respond to ‘talented’ and ‘nice.’ Anand is one amongst them. He was first introduced to me as a ‘Hindi’ copywriter. However, in the three years that I have known him, Anand has shown that ideas have a universal language. I would like to speak about the ‘bajaate raho’ campaign that we created for Red FM. Once I handed him ‘Bajate raho’ as the foundation, Anand took over the project with his team and created what I would safely say is the best work for any FM channel. It gave the channel a distinct voice and identity. What’s more, it picked up several awards at the Abbys and Goafest as well.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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