Tuesday, September 02, 2008

Silence – hardly a golden virtue!

Microsoft’s Sync redefines the in-car-entertainment system

How about talking to you iPod or your mobile phone for that matter? Imagine if you could actually command these gadgets to perform different functions. And what if you could do all that while driving your car?

Well, this might sound like an excerpt from a 2020-based Sci-Fi movie but this has actually been made possible by Microsoft, which has developed Sync, which is a fully integrated and voice activated in-car-entertainment system, for the Ford motor Company . “Sync offers hands-free phone operation and iPod or any other MP3 player connectivity. It’s built on a software platform that is upgradeable and will allow us to offer new features by simply upgrading the software” says Derrick Kuzak, Group VP, at Ford.

In fact, with Sync, an individual actually gets to master the complete in-car entertainment and communication system. All you need to do is connect your Bluetooth enabled device with Sync and its innovative voice command feature will follow your commands and will enable you to make calls from your mobile, read aloud your text messages and play your favorite music, without disturbing you while driving.

While on one hand, Sync is completely transforming the in-car-entertainment market, which earlier just constituted of a good audio system and may be an additional GPS device, tech companies are already gearing up to the consumer expectations of “seamless connectivity while on drive”. One such product is SIRIUS Travel Link, which will provide people with the required data while they are still driving. “This service from SIRIUS feeds important data right into our vehicles. It is easy to access and always available”, says Jim Buczkowski, Director of Electrical Systems Engineering at Ford.

With the technology companies infusing revolutionary features like Sync and Sirius Travel Link to the dashboards, one thing’s for sure – boring, and silent long drives would soon be deemed a thing of the past.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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