Tuesday, August 26, 2008

Taking stock

Are there lessons for all from assassination of Benazir?
The assassination of Benazir Bhutto has been perhaps one of the most tragic incident in recent history. This incident not only has weakened the cause of democracy but has also thrown Pakistan far into a zone of no return. While many have been trying to play down the entire incident as just the continuation of the Pakistani legacy of military coups and assassinations, this episode of the same has put the future of South Asia at a real crossroad. Now that the dust is settling down and things are relatively coming back to normalcy, are there important lessons and observations to be drawn from this tragic happening? Well, to start with, Benazir’s assassination once again brings forth an increasingly menacing trend of this era, i.e. nations are subject to more risk from within, than from outside.

For rest of the world, nothing could have been better than to see the gradual restoration of faith in democracy in hearts and minds of the average Pakistani and releasing him/her steadily from clutches of fundamentalism. It’s some elements within Pakistan, aided by global fundamentalism, which have given a death knell to restoration of democracy in Pakistan. In the same league, for an LTTE, it makes more sense to continue with mayhem than to find reasonable political solutions for the cause of Sri Lanka’s Tamil minorities and thereby putting Sri Lanka at risk more from within than outside.

The same is the case of Bangladesh which through its ascension as well as assertion of fundamentalism is increasingly proving that, once, it was rightly called East Pakistan. Today Bangladesh, and Nepal too has more threats from within than without. A wider scrutiny of Asia at large and even of Europe would vindicate that the same malaise is plaguing them too, be it IRA is UK, ETA in Spain or PKK in Turkey. For the whole of 20th century, nations put more resources to mitigate external threats. And in their quest to securing external boundaries, they literally undermined the problems germinating within. As a result internal security was always considered less of a priority than external security.

The trend is continuing even now with billions of dollars of budget being put to buy weapons for conventional wars whose probability is decreasing by the day while most nations are thoroughly ill-equipped to deal with an omnipresent virtual enemy. India in this case is no exception either. In fact the level of internal distrust that is prevailing in Pakistan is evident from the fact that the Musharraf regime had to involve the Scotland Yard to demonstrate its commitment for a fair investigation.

The other striking observation from the entire Benazir death saga has been the reaction in India. There was perhaps not a single soul in India which was not in grief and which didn’t share solidarity with the beleaguered Pakistan. The wrong-doings of Pakistan in the past didn’t come in the way of expressing shock and shedding tears for someone who, for an average Indian, was a little more than just another politician of a rogue Pakistan. There was an attachment much beyond that. Perhaps the virtual bondage of the umbilical chord cut in a hurry still having its presence felt. And it is perhaps because of this that it is not just a need but a necessity for India to see that Pakistan doesn’t collapse. In that case, when history would be written half a century from now, it would not be Pakistan but India’s brethren that collapsed, would be sculpted in history books.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
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Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
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The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
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domain-b.com : IIPM ranked ahead of IIMs

Monday, August 25, 2008

Apart from consumers

“Whilst we continue to grow, our mantra to hire people with the right kind of attitude and then training them has served us well in building an extensive learning and development proposition to empower our people with the domain knowledge,” reveals Das. The work environment in ICICI Prudential Life is committed to creating a learning environment and a performance driven culture, which is reinforced through effective performance management of the employees.

The first step in the performance management comes in by linking individual performance objectives to business objectives and evaluating the performances consistently. Asserts Das, “We’ve pioneered the frontline capability development through a strong performance management system that has enabled us to provide our employees with an accelerated career path from the very first day.” The HR think tank of the organisation has also put in place a robust career acceleration program that links training & certification of frontline employees and a strong talent management program for employees in middle & senior management cadres to identify their strengths & development areas and then groom them for leadership roles later.

Going by management guru Jack Welch’s prescription, ICICI Prudential Life too strives to provide a high performance meritocratic work environment with differentiated rewards and recognition opportunities for its top talent. Das adds, “As one of the key players in the high growth sector we also use ESOPs as an effective tool in value creation for the middle and senior management, which helps in creating ownership within the organisation”. Most financial companies have been struggling with a nerve-wracking problem called ‘attrition’. To tackle this problem in an effective manner, ICICI Prudential Life has devised an attrition dashboard that helps track attrition for each function and location. Looks like the program has worked, as 80% of the senior management have been with the organisation for over five years now.

For ICICI Prudential Life, the “Jeetey Raho,” philosophy not only works for the consumers but also for its vast workforce. And for this vast employee network, ICICI Prudential Life’s mantra is to ‘stay and grow with us’ and this is what keeps this organisation ticking.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
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IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
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India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs

Wednesday, August 13, 2008

Real-estate industry work

So how does the real-estate industry work in SL? As I said earlier, you start with 512 square meters (16 by 32 meters). You could buy more from Linden Labs (in real world currency) for an additional fee that they call Tier. This could range from $5 a month up to $295 a month for an entire island which would be 65,536 square meters. You could also pay a one time flat tier of $1,675 instead of a monthly thing. Also, just like the real world, you could book your favourite plot of land for $30 if you don’t have the money and pay later. But interestingly, it does not end there. Just like our housing societies, you need to pay a monthly maintenance charge to Linden Labs. This is calculated on the amount you own. The more land you own, the more you pay. So, based on the current tier system, your starter 512 square meters would cost an additional $5 per month, 65,536 square meters of mainland will cost $195 and an island would cost $295 per month. You could also buy land from another resident or purchase it at a Land Auction. Pretty much like an eBay auction, land auctions are extremely popular in SL. What starts with $40 ends up selling at $2000 at the end of a week. In-world sources say that over 15 million square meters of land has been sold in Q1 2007. If I may draw a real world analogy, we are talking about a property boom very similar to what’s happening in India right now.

And just like the real world, this property phenomenon has created a new breed of virtual real estate moguls in SL. The biggest example is Anshe Chung (Chinese-born language teacher Ailin Graef living near Frankfurt, Germany in the real world) who is the first online individual to become a millionaire from profits earned entirely in a virtual world. Dubbed as the virtual Rockefeller and featured on the cover of Businessweek, She owns 36 square kilometers of land and a few million Linden Dollars in cash not to mention shopping malls, store chains, virtual brands in SL. Liz Bartlett’s Livingston Properties (www.khyri.com/livingstonproperties) sells prefabricated housing in SL for as low as 900 Linden dollars along with agent and building services. And the most interesting one: popular american real estate brokerage firm Coldwell Banker (www.coldwellbanker.com) has set up shop in SL selling and renting its own tracts of land in areas like Ranchero, Crowfoot, Elboya, Gorbash and Scurfield.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs

Waterhead region

The place I appeared once I logged in for the first time is the Orientation and Help Island. This is where you learn the basics of SL. This is where SL teaches you about Avatars, transport, mouse movements & communication. The first place I saw after that is called the Welcome area. It is the starting point for all newbie residents in the SL world. Originally, the Welcome area was in Natoma in 2002 which moved to an area called Ritch in 2003. Currently, SL has three welcome areas: the Ahern/Morris region, another in Lime/Plum and a newer one in the Waterhead region. Arriving at the Welcome area can be a bit disconcerting. You will see humans no doubt but also aliens, devils, vampires, furries, animals, insects, robots. You may even see a dragon. Usually there is a Linden or two patrolling the welcome area, available for advice. I learnt the hard way not to accept advice from strangers. Some folks will come and try to sell you strange items. Sell? How am I supposed to buy stuff in a virtual land? Well, this is where I learned that SL has its own currency called Linden dollars (L$). Premium accounts receive a weekly stipend (paid in Linden dollars). That’s one of the special features. And since the real world payment can be tendered in L$, there is an actual currency exchange rate of around L$ 270 to one US dollar. In-world currency exchanges and ATMs allow residents to change real world currencies to L$. It took me some time to come to terms with this fact – a virtual currency that has real value!

Stay in the welcome area for as long as you take to familiarise yourself with this new environment. Only when you decide to set up a home for yourself should you venture out. This brings us to the other special feature of premium membership and of SL itself. Premium membership comes with 512 square meters of land. This is actual virtual land that you own in SL. And this is where the fun begins. You can do anything you want on this land. Using the tools provided in SL, you can build your dream home or build a store to start your business. Build some strange but interesting structure that everyone will come and see. Buy an island and create your tropical paradise, modify the landscape, expand it, maybe build your own continent. And if you lack imagination, you could just sell it to someone willing to buy it from you in Linden dollars – the in-world currency. Why would you want to sell your land? Well, you could buy some more land with it. Or use the money to fund your virtual bookstore. For the last three years, thousands of residents have bought land to build their houses, offices, nightclubs, spas and resorts.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs

Tuesday, August 12, 2008

What to look for in a fund?

It all depends on your risk appetite and the investment’s raison d’être

While investing in any mutual fund the most important factor to look for is the investment objective of that particular fund and how well does it tally with an individual investor’s financial g oal. Once the same is established and the fund category is selected the investor should focus on the following key elements:

Pedigree and track record of the fund house promoting the mutual fund. This is extremely critical as it would speak of the discipline culture that is followed while making investment decisions for the fund. Mutual Fund business is not only about managing investor’s money, but it also involves managing trust. Hence parentage and track record of the fund house becomes an important parameter in fund selection.

Secondly, for an already existing fund it is important to look at its long term performance, consistency and sector composition. A fund depicting a volatile performance record is avoidable as it may give astonishing returns under certain market conditions, but can fail miserably under other market conditions, not offering a safe avenue.

For a new fund, detailed understanding of the fund’s investment pattern and focus is critical. Since the new fund does not even have a track record to support it, hence investor must focus on understanding what is it that the mutal fund is offering and does a similar fund already exist in his portfolio or not.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs


Monday, August 11, 2008

Hulked out!

Whoever let him loose?

‘Hulk’ing oil prices have gripped the world, and the problem isn’t rising consumption. karan mehrishi of 4PsB&M takes a closer look


What goes up must come down? How one wishes this was as true for oil prices, which, besides defying gravity, have upset the budgetary calculations of millions of households across the world; not to mention bringing entire governments to their knees. When oil prices breached the $110 mark, analysts were of the opinion that prices would stabilise themselves as consumers would abstain from consumption as soon as they feel the pinch. Those analysts have been caught on the wrong barrel... er... foot, since oil prices are now touching $130, and a super spike to 200 is now considered possibile.

Even though some factions believed that a super spike, prices exceeding $200 per barrel, will be an eventuality, some analysts have a separate opinion. “I don’t think prices of crude will cross $200 per barrel simply because it’s too high. We are at the $120-130 range and consumers and governments have already started to contribute significantly,” says renowned oil expert Sebastian Mallaby, Fellow, Counsel on Foreign Relations (CFR), to 4Ps B&M.

However, there is still no respite from the reality of the impending oil shock and stakes are indeed high. According to Petro India’s Shantanu Saikia, “There is a fair amount of volatility, it all depends on what rice the demand-supply equilibrium is settled at. However, this is not a violent shock; prices can stabilise in 5-6 years, but it should be understood that this is an era of high oil prices.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs

Thursday, August 07, 2008

Satbir Singh, CEO, Euro RSCG


IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Satbir Singh, CEO, Euro RSCG: There are few people in advertising who respond to ‘talented’ and ‘nice.’ Anand is one amongst them. He was first introduced to me as a ‘Hindi’ copywriter. However, in the three years that I have known him, Anand has shown that ideas have a universal language. I would like to speak about the ‘bajaate raho’ campaign that we created for Red FM. Once I handed him ‘Bajate raho’ as the foundation, Anand took over the project with his team and created what I would safely say is the best work for any FM channel. It gave the channel a distinct voice and identity. What’s more, it picked up several awards at the Abbys and Goafest as well.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

For More IIPM Info, Visit below mentioned IIPM articles.
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!


Tuesday, August 05, 2008

It’s raining... ...matches, mixes and moolah

The Indian Premier League is spawning off a slew of affiliated products and services that are basking in the reflected glory of India’s biggest sporting spectacle ever, says siddharth nahata

A staggering sum of $724 million is what BCCI auctioned the eight IPL franchises for; $1.5 million is what star player MS Dhoni fetched when he went under the hammer; Andrew Symonds went for $1.35 million, while the others went for similar hi-flying, though under-a-million sums; Sony Entertainment Television-World Sports Group combine pocketed the 10-year telecast rights for IPL at a mind-numbing Rs.40 billion. And that’s just for starters. The Indian Premier League (IPL) has kicked off a nuclear chain reaction of sorts, with not only the incumbent businessmen (read: franchise owners like Mukesh Ambani, Vijay Mallya, Shahrukh Khan, etc.) raring to make multi-million dollar profits, but even spawning off an entire list of ancillary industries that are betting on making more than just a quick buck off the ongoing IPL craze. Be it the advertising business, restaurants and eating joints, the sports goods & apparel industry, almost every related sector is grooving to the beats of India’s biggest sporting spectacle ever.

To begin with, the cricket goods industry is going through a cyclical upturn. The Jalandhar and Meerut based world-class sports goods companies, Sanspareils Greenlands (SG) & BDM sports goods, have seen a significant surge in their order books. A senior executive at SG told this magazine that, “Orders have gone up by over 20% thanks to IPL. Not only there’s an increase in demand from players’ camp, but local clubs are also giving more and more orders.” As per his dealer feedback, individual sales in stores have gone up by a significant percentage. “Sales of medium price range goods have received the maximum boost,” he adds.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

Monday, August 04, 2008

Growth @ doctor’s advice

MedPlus is on an aggressive organic expansion mode...

Health is Wealth – retail behemoths to pharma companies seem to have taken the statement too seriously as they chalk out massive plans to make a fortune from pharma retailing. Starting from Ambanis and other retail rajahs to pharma majors like Dabur, all are betting huge on the country’s most promising sector. But for them, it’s a recently developed penchant and even today, most pharma retail plans rotate around north India. So what about south India? Well, for them too, the storyline lacks no punch. And there is one hope that changed the direction of retail winds towards Kanyakumari; a young doctor from Hyderabad who felt the need to introduce organised retailing of medicines in south India. With such a mission and bucked up with his business knowledge (an MBA from Wharton School of Business), a fine summer morning saw Madhukar Gangadi rolling out MedPlus.

“The beginning was not so easy and there was lack of capital. There were also manpower problems as it was difficult to find people who had the experience of running a pharma retail store. But we never compromised on our mission to provide genuine medicines at lower prices,” reminisces Madhukar Gangadi, CEO of MedPlus Heath Services Pvt. Ltd. But his entrepreneurial experience made him overcome such a problem. Moreover, to battle competition from local pharma shops, MedPlus started adding value to its services. For instance, in case of non-prescribed drugs, the salesmen explains the pros and cons of the drug, electronic patient record mechanism system et al. “We also hired people with medicinal background who could recommend certain medicines to consumers. Addressing convenience for consumers, it made sure that atleast one store was present in every neighbourhood,” shares Madhukar. Such a strategy indeed gave Medplus a competitive edge. Today it can boast of 300 outlets spread across Bangalore, Chennai and Pune. The company minted an exorbitant turnover of Rs.100 crore for the fiscal year ended 2007-08, which speaks out for its growing magnitude.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus


Friday, August 01, 2008

There’s niche within the mass

And marketers are searching with a magnifying glass

Earlier this year, when flamboyant business tycoon, Richard Branson launched Virgin Mobile services in India (in collaboration with Tata Teleservices), marketers and industry veterans left no opportunity unutilised to scoff at him. At a time when all existing operators are pursuing a similar strategy of getting as many subscribers as quickly as possible, Virgin shocked veterans by targeting the 550 million strong niche of Indian youth instead. Prasad Narasimhan, CFO, Virgin mobiles, shares, “We target youth as they talk twice as much and SMS thrice as much. They are also the first to adopt any value added service.” Branson has found his niche in the otherwise mass marketed wireless communication sector. He is catering to that segment within the mass which is likely to spend on data based mobile services (where the future of telecom services lies) and drive big moolah into his bank account. With half a dozen more telecom players to debut in the Indian landscape, aiming at a niche audience can actually prove to be the winning strategy, given that the mass strategy has already been deployed and won by the likes of Airtel, Reliance, Vodafone and BSNL in any case.

Even the Indian media and entertainment landscape is tilting toward the niche format, given the media clutter and resultant fragmentation of mass media audiences. Take television for instance. The high TRPs that entertainment news has been fetching, 24X7 News channels have resulted in the launch of channels completely dedicated to Bollywood news (E-24 from BAG Films’ stable) and Lifestyle oriented content (Zoom, NDTV Good Times, et al). Viacom 18, an offshoot of the ever expanding Network 18 and US based Viacom, also intends to launch a host of niche channels in the TV space. In fact, most media houses find niche TV channels a promising market, with some even mooting ideas for highly special interest channels like Golf, Motoring, Gardening, et al. Yash Khanna, Senior VP, Corporate Communication, Star India explains, “Globally niche channels are popular and the main earnings for these is from subscription revenue. Once broadcasters in India too are able to get considerable revenues through DTH and other addressable systems, niche channels will kick off in a true sense.” Advertisers too welcome the possibilities of such channels with open arms. “The sharper the audience a channel delivers, the better for the brand,” avers Naresh Gupta, Head of Planning, Publicis.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus