The Occult OF Seven

They are different in many ways, yet similar in many others. Some of them belong to affluent families with political connections, while some have been brought up in a typical pro-education middle class fashion. Some of them have fancy degrees in marketing or advertising while many of them were just born with profuse raw talent and learnt everything on the job. They have been fickle yet focused. They have been clueless about their paths yet cognizant about their journey. As much as they are adored, they are envied just as much. And yet, there is the strangest connection in this creative coven. They started their journey at different times, trod different paths, only to arrive at a similar destiny: the occult, as we call it. What binds these seven is that single-handedly, they have conquered the creative cosmos of television and have been, in many cases, the singlemost reasons that their respective firms have been fantastically successful. Some of them work with General Entertainment Channels, some have been bitten by the youth channel bug, others are working with production houses, while a couple of them have even started their own production outfits. And almost all of them have some journalistic background hidden in their lineage... Pallavi Srivastava of 4Ps B&M presents, India’s most radically – and effectively – creative people >>> The Occult of 7

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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I’m ‘G’enuinely (de)’M’otored!

The beginning of June was the end of GM’s painful attempts to stand as an independent company. The Obama administration has provided $30 billion as aid for the company. But is the comeback possible?
By Pawan Chabra

“I laid out what needed to be done to save two of America’s most storied automakers - General Motors and Chrysler. These companies were facing a crisis (that was) decades in the making,” explained American President Barack Obama, in an announcement that would have broken the hearts of millions of Americans, though they had long seen it coming. June 1, was the fated date when the world witnessed another American iconic brand getting ripped apart on the papers, when the 100 year old ailing General Motors (GM) filed for bankruptcy under the Chapter 11 treatment.

Although the Obama administration will be providing another $30 billion in aid (apart from the $20 billion given earlier) and have a controlling 60% stake in the company, the Obama administration has announced that it has no interest in running the company, which, in plain words, signifies that Obama’s auto task force will not interfere in the day to day operations. Moreover, the Canadian and Ontario governments have also given a helping hand as they are putting in $9.5 billion for a 12.5% stake. The Government is aiming at a leaner GM, which will include more job cuts, dealership closures, plants shutting down and shedding of brands. GM is planning to close 14 US factories and three warehouses to cut on its operating costs, affecting its 20,000 workers. The company is aiming to bring the total number of plants in US from the current 47 down to 33 by 2012.

In fact, the company may also shed brands like Pontiac, Saturn, Saab and Hummer. As the Government plans to split the company into two parts; out of which, one will be the new and ‘so-called’ healthy GM and the other the old GM will comprise the sick assets of the company. This will be done through a Section 363 sale, which would transfer the new GM assets to an entity owned by the US and Canadian governments, the United Auto Workers(uaw) union and the company’s unsecured creditors. Obama frankly explained the importance of the company to US citizens as he said, “In the midst of a deep recession and financial crisis, the collapse of these companies would have been devastating for countless Americans, and done enormous damage to our economy – beyond the auto industry.” But will this landmark streak of communism in the ‘die hard capitalist US’ be able to give the Americans their pride back?

Going by the example set in the recent past of Chrysler, there’s surely a ray of hope. Though many experts claimed just before Chrysler was planning to file for bankruptcy that it will lead to a collapse and sales will fall down very drastically; that didn’t happen. Rather, the company recorded higher sales figures for May than that of April. But as San Oppenheim’s auto analyst Christian Breitspecher elucidates, “GM is very large and different from Chrysler and restructuring the company will take a lot more effort and time as compared to Chrysler.”

Chrysler has already taken some bold steps in the form of closing production units, cutting on franchises and more importantly, announcing their plans in the electric segment. As Obama predicted that Chrysler needs a two-month reorganisation, the destination is more or less in sight now, as Italy’s Fiat will be taking over its healthy assets. There is no denying that GM has a much more complex structure. But a way out could be listening to the consumer and providing cars they need; in particular, smaller, fuel efficient cars. The leaner structure and the earlier mentioned $30 billion should help the company to clear its debts and be capable enough to match the likes of Toyota. A ‘new and healthy’ GM is expected to be launched in about 60 to 90 days as a separate and independent company. Obama made it pretty clear that the Government is funding GM with only one goal and that’s to, “get GM back on its feet, take a hands-off approach, and get out quickly.” Legendary GM CEO Alfred Sloan once said, “If you do it right 51% of the time you will end up a hero.” Well they do not have that leeway, since this could be GM’s last chance. In fact, they could consider getting out 51% faster in time, if at all!

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An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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How the ‘men’ beat Honda

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Brand: Maruti SX4
Agency: Lowe

Swift transformed the way people looked at Maruti; but SX4 ensured that people knew that Maruti could also make big cars. Men are back was the key reason why SX4 could outshine market leader, Honda City, selling 3000 units as against Honda’s 2656 units in the very first month of its launch. Manly, eh?

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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NARESH GUPTA, EVP-PLANNING, PUBLICIS

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1. Incredible India campaign. It made the world seek India out
2. Pulse Polio made people get out of their homes and inoculate their child on the chosen day
3. Maggi’s ‘2 minute’ campaign
4. Coca-Cola’s ‘Thanda’ campaign
5. Nirma campaign highlighted the power of inherently Indian idea

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Adding winds to the wings!

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Spreading wings is an inherent activity for a growing bird. And that’s what exactly Suzlon Energy, the Indian wind turbine maker, did in 2007. To add winds to its wings it acquired REpower for Rs.73.14 billion in a hard fought bid battle against its French rival, the Nuclear Energy Group, Areva and others. Well, the effort hasn’t gone waste, as along with a 60% stake in REpower, Suzlon has also pocketted the 10% market share enjoyed by REpower in the international energy market. “Suzlon has gained from this acquisition as it has helped it to extend its reach in the global wind turbine market,” agrees Vinay Nair, Oil, Gas & Energy Analyst, Khandwala Securities.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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“The overall political and economic scenario are surely challenges...”

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Shantanu Das Gupta,
VP, Marketing, Whirlpool of India

4Ps B&M: What kind of profits would you expect this summer?
We are expecting good sales/growth this summer. This is primarily due to the fact that we have recently launched a slew of new products across our range. Also the indications are of a hotter summer this year (as compared to a relatively cool summer last year).

4Ps B&M: What new products would you be launching this summer?
We have recently launched a slew of new products across our range. We have revamped our range of washing machines with 11 new models across our top load and front load range with innovative features like 1-2-3 wash and ‘Sports Wash’. We have launched new models of frost free refrigerators and air conditioners with unique MPFI technology. We will further unveil new products as the year goes on...

4Ps B&M: Your marketing strategy?
We are focusing on new product launches, which offer superior value as compared to our competitor’s. These are being promoted all across the country with appropriate awareness and huge conversion campaigns.

4Ps B&M: Is there any product category in which you intend to increase your presence?
We are focusing on consolidating on the already significant presence in ACs and increasing our presence in water purifiers & microwave ovens...

4Ps B&M: Do you think that this season will improve your situation?
If the reference is to the macroeconomic scenario, then we cannot comment. As far as Whirlpool is concerned, we have been growing so fast. We expect the growth to continue across all our categories and we will witness a significant gain in market share too.

4Ps B&M: What are your growth targets for the mid-term?
We have grown at more than 20% in most of our key categories during the past, and expect the trend to continue.

4Ps B&M: Cut in excise duty, reduction in petrol prices and CRR are important for the consumer durable segment. What’s your take on that?
We are sure that such moves by the government will help boost consumer sentiments. More significantly though, we would like to bank more on our own initiatives. These initiatives are aimed at providing better products and value to the consumer as compared to competition and gaining share.

4Ps B&M: What are the challenges that you foresee?
The overall political and economic scenario are surely challenges which the entire industry is facing. We are equally affected and are sure of our ability to withstand the same..

4Ps B&M: Your retail plans...?
We work very cohesively with all our trade partners, including traditional and modern trade formats. We have increased our presence to more than 12,000 outlets across India, and are continuously working on the same.

4Ps B&M: Last year, you increased prices due to increase in input costs. What about this year?
Commodity prices have shown a softening trend over the past few months. However, this trend will have to be sustainable in the long run for it to impact pricing. Nonetheless we are providing products with a high- value proposition...

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I hope we’ll see the end of frivolous expenditure...”

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4Ps B&M: How has been your entrepreneurial journey so far?
SC: It has been a difficult journey but at the same time an interesting and challenging one. I feel that we have been able to make a difference.

4Ps B&M: How do you see the competitive landscape in the broadcasting business in coming years?
SC: We may see interesting changes in the sector. Competition will surely intensify. Broadcasters who have sound fundamentals will be better equipped to take on the challenges. Channels that were launched with no clear differentiation or viewer base will have to learn to become more customer focused or be forced to exit. It is reasonable to foresee some signs of consolidation in the crowded GEC market through strategic business alliances.

Also, cost-cutting will have to give way to looking at cost-effectiveness and achieving higher levels of productivity. I hope we will see the end of frivolous expenditure in meaningless fare, frills and promotions. The financial crisis is an opportunity for more efficient players in the industry to improve their competitiveness and market share.

4Ps B&M: New channel launches have led to a lot of churn in human resource at Zee. Your take?
SC: We never believe in over-doing things. Last year when new channels were launched many of our people were offered and taken at three to four times of the salary they were drawing here. We wished them good luck. We continued our journey in Zee the way we have been conducting it so far. We never over expand and we never were over ambitious. There were some conflicts at senior level as some people in the senior management felt that we should also spend like others are spending. But we said no to that. That’s why there were some exits at the senior management last year. If new channel launches are happening and they are spending huge money we would not be affected. We would keep our heads down and let the storm pass.

4Ps B&M: How is the slowdown affecting the media industry?
SC: There is no reason for India to participate in this slowdown because India’s economy is by and large (around 86%) dependent on domestic demand. But yes the businesses are getting affected by it. It is affecting the media industry too but it is all psychological. The growth in TV industry was estimated to grow at 18-20% but we think it will come down to 15%.

4Ps B&M: Any new business areas?
SC: At the moment our focus is to carry on the existing plans that are already there. As we have announced we are getting into Out-of-Home advertising business. Apart from that the focus is to run the existing businesses properly and see how the economic situation emerges in the next couple of years before we do any new thing.

4Ps B&M: How do you see the media industry shaping up in few years?
SC: It will be growing. From the customers’ point of view, I am confident the days ahead will bring them a wider variety of interesting programming. Our group has led the way to providing more regional content in entertainment and news. All this will boost advertiser confidence. The Indian market is big so the cable industry can also find room to grow along with digital penetration. Viewers can expect more entertainment value for their money .

4Ps B&M: How do you rate Rupert Murdoch as an entrepreneur?
SC: He is a strong entrepreneur and a risk taker. My own belief system (being a strong entrepreneur and a risk taker) has been very much similar to his (Rupert Murdoch). (Smiles) And that has been confirmed during my alliance with him.

4Ps B&M: How important is succession planning at Essel Group?.
SC: We give due importance to succession planning at all levels. Youth is well represented in our group companies, and rightly so. India has the world’s largest proportion of youth and this is evident in Essel Group. Most of our CEOs and Business Heads are young executives, selected on the basis of their capability, potential leadership, & willingness to innovate. I believe in delegation and empowerment.

4Ps B&M: You are quite passionate about Vipassana. Comment!
SC: Yes, I am passionate about Vipassana. When we observe silence for 10 days at the centre, we realised it is the only time one spends with oneself. Otherwise, you are working for something or the other including your own ego. Vipassana helps to control that. As for me, Vipassana has helped me to control my anger.

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An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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SCI Bytes

Scans reveal the truth
If you thought that you had no connection with the extinct dinosaurs, then it’s time for you to think again! With the use of modern technology like a CT scan of a dinosaur bone, palaeontologists have discovered a small tumour that speaks of being the oldest evidence of cancer in fossils.

Water, water, everywhere
Every year thousands of old and young die from drinking unclean water. Now new technology is making it possible for people worldwide to have drinkable water. All you need to do is to stir in some powder! Sounds unbelievable? PUR from Procter & Gamble may not have US approval just yet, but it’s already being used in Haiti, Africa, Kenya, Pakistan and other countries across the globe.....Continue

But now – with public anger in India mounting by the day – another attack on it by Pakistani terrorists could very possibly force Pakistan to come clean and lay all its cards on the diplomatic table. As for India, it too is in a Catch-22 bind. If it responds belligerently, it plays into Pakistan's hands. And if it rules out military action, it will almost certainly be perceived to be toothless. The only other route is to mount a sustained diplomatic offensive, so that Pakistan's allies – notably America and Britain – will be persuaded to further pressure the Pakistani government-army combine to roll up its terrorist networks.

Will this work though? Consider: the United States – and the new government of President Barack Obama in particular – has long been hoping that the Indo-Pak peace process will succeed, and the Islamists in Jammu and Kashmir isolated. And it is in pursuance of this aim that the US is so insistent that Pakistan's civilian government cooperate with India in tackling cross-border terrorism.

Foreign Minister Qureshi could not but have heeded the Americans – as became clear in his address at the envoys' conclave. "Please let us resume the composite dialogue," he urged India. "We believe all problems can be resolved through bilateral talks." And to make it sound like a genuine heartfelt offer, Interior Ministry Adviser Malik said he had directed the authorities to complete the probe within 10 days. Yet in the same breath – no doubt for domestic consumption – he also warned that if push came to shove Pakistan would not hesitate to engage in a military conflict. Note that Pakistan and India have fought three wars in the 61 years of their existence, nearly fighting the fourth in 2002.....Continue

False Play

To put all rumors to rest, Eva Longoria Parker has denied being a part of the film "The Avengers". Apparently, all that was written about Longoria playing ‘The Wasp’ in the movie had no truth to it. However, she did tell Ryan Seacrest before the Golden Globe awards that if given an opportunity, she would love to be a part of the superhero tale! But the question still remains – what were the comics for?....Continue

Not even mangoes, please…

Gurudas dasgupta, CPI MP, West bengal

It was around 1986. A prominent company was evading taxes for long. CPI MP Gurudas Dasgupta garnered all the evidence and sent it to the concerned authority. Later, a huge amount of tax was recovered. As per government rules, Dasgupta was rewarded with a percentage of that recovered taxes: he got Rs nine lakh! And bought his first luxury car… no way: he gave away a large amount from this to help the hundreds of children of people who were dying in the Khalistan movement in Punjab! The rest was divided between Punjab Kesri newspaper group and Kolkata-based Punjab Festival Committee, both of which were fighting for the cause of these orphans!

Dasgupta was born in Borishal (now in Bangladesh), but migrated to Kolkata, completed his education and started working as a school teacher. Already popular as a leader of the Communist Party of India’s students wing, he finally opted for whole-time activism. Dasgupta was most vocal against the Stock Market Scam during Narsimha Rao government and his revelations forced the government to set up the first Joint Parliamentary Committee, where as a member he exposed the Harshad Mehta-led scam.

It was during this period that one of the top industrialist families of India sent him baskets full of the costliest variety of mangoes, but he returned them without so much as allowing the carriers inside his house. Later, his house was ransacked thrice to recover the incriminating documents, but still he did not budge from his position.....Continue

Despite talk about American decline, the world is not prepared for a post-American era

The point was driven home at the 7th Asia-Europe Meeting (ASEM) in Beijing this autumn, where European and Asian leaders explored ideas for a new global financial structure. For much of the past 60 years, it would have been impossible to hold such a fundamental dialogue without US participation. Today, it is almost becoming a new global norm that neither the international committee nor the US is prepared for.

Despite talk about American decline, the world is not prepared for a post-American era. As irksome as some of its actions have been, particularly over the past eight years, the US remains the world’s most critical champion of the progressive values that have lifted hundreds of millions of people out of abject poverty and political repression. If the US were to play a relatively smaller role in world affairs, and no other system was created to pick up the slack, these values could be at risk.


Although many states now hide behind an alleged universal principle of inviolable state sovereignty, for example, would the international community go back to the old model where states did whatever they wanted to their citizens within their own borders? Do countries around the world believe that they will be better off if the global trade system breaks down or international shipping lanes become less secure? Are countries like China willing to step up and pay their fair share of dues to keep the UN running (China currently pays 2.1 per cent of UN dues, compared to more than 25 per cent for the US), or to capitalise revised international financial institutions or the Global Fund to Fight AIDS, Tuberculosis, and Malaria? Unless other countries step forward for the common good, a post-American world could quickly become a far more frightening environment than what it would replace.....Continue

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The Sunday Indian

“I am just a party worker”

Who do you think was responsible for the party's success in Rajasthan?

I attribute the party's victory to Congress president Sonia Gandhi, general secretary Rahul Gandhi, Congress workers and the good work done by the United Progressive Alliance (UPA) government at the Centre. It is also the victory of the people of Rajasthan. A befitting reply to the grave mistakes committed by BJP.

Will the Congress, which is short of a majority, be able to form a government in Rajasthan?

Yes, Congress will form the government here. We are not short of a majority…some of the independents are in touch with us and as it is, we are much above the required figure needed to form a government.

What do you think were the reasons behind BJP's debacle?

I am not the one to comment on other parties. All I know is that the people have given their verdict. The voters have voted against poor governance. All-round failure and corruption had become the hallmark of the Vasundhara Raje government during its five-year regime. There was a difference between what the BJP said and what it did in the state. In almost 27 incidents of police firing, 91 farmers were killed, the Meenas and the Gujjars felt agitated and cheated.

Who would be the next chief minister of the Congress in the state?

In Congress, a leader is chosen democratically and the party would announce the name at an appropriate time....Continue

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The Sunday Indian

Has national security gone to the dogs? If not, then it must…

Training is imparted in obedience, action, refusal of food given by strangers, scent discrimination, tracking, explosive detection, property guarding, spotting and attacking. The first phase of the 9-month training gives stress on basic skills, obedience drill and agility exercises. The second phase is tougher with explosives and narcotics detection, anti-smuggling operation, guarding and searching and causality detection. Every dog is assessed at the end of the training. Three retired BSF personnel impart training to the dogs at the Academy. Training for the first batch, consisting of high pedigree dogs including five German Shepherds and seven Labradors, and their 24 handlers, began in January 23, 2008. The next batch of 18 dogs is ready for training. “The selection of high pedigree dogs is done with meticulous care. Usually, the price of dog varies from Rs 5,000 to Rs 25,000, depending on its pedigree. The price for Labradors with six pure generations may go up to around Rs 80,000,’’ says Additional Director General of Police (ADGP) and Academy In-Charge, Alexander Jacob.

It is in fact the cost factor that is one of the main deterrents in the optimum deployment of dogs, apart from their own physical limitations. Says J A Khan, IG, Operations, Border Security Force, “The contribution of a dog to the detection of bombs and IEDs is 60%, and that of machines and equipments is 25%, while human success at it can be only quantified at 8%. But there’s a huge cost factor involved. The right pedigree had got to be usually imported, then trained for a year. If not properly used, the dog could die in 2-3 years. In fact, the life of a dog is reduced as much as we use her/him to sniff. Then there is required a personnel solely dedicated to the handling of dogs. There thus results a serious mismatch in requirement and availability. But that is not to deny that if used in a judicious manner, they can be a huge support. Loyalty, as you know, is an unquestionable trait with them.”....Continue

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The Sunday Indian

People hate the dirty face of partisan politics, says Priyanka Rai

The muck started flying from the time the first bullet sang. The Sangh Parivar went into a celebratory mood, as it felt sure that now the Congress had had it… clean sweep for the saffron, they partied. Congress leaders were going through the last motions of the Delhi polls, and pundits in both 24 Akbar Road as well as 9 Ashoka Road went into huddles, working out intangible election mathematics. And in the end, Congress felt that the solid, uncompromising hit back by the country got it the edge and Sheila Dikshit could, just could, win.

After his Mumbai visit, Advani said in his Rajasthan campaign, “Despite the Supreme Court verdict, Afzal has not been hanged. I often feel if Afzal were named Anand Mohan or Anand Singh, he would have been hanged a long time ago." Incumbent Vasundhara Raje, in a tight battle, said: "Though the terrorists got into Taj and Oberois hotels in Mumbai, we have seen how this government has failed to check terrorism." Interestingly, Narendra Modi had described Maharashtra ATS chief Hemant Karkare as antinational a week back. But today, Karkare is a martyr for whom Modi has offered a crore of rupees in compensation. It is precisely this kind of filth that got the public’s goat.

And there seems to be a reason for this sort of politics. What the public is saying – though may be not in so many words – is that none of the national parties have a national agenda: they just stick top their partisan interests. That's the real tragedy of democratic India. Each party seems so insecure that for them national security is a non-issue. By hook or by crook, they want the votes, come to the power and stick to it.

The people today do not believe Shivraj Patil’s ‘owning moral responsibility’ and resigning. Sonia Gandhi’s ubiquitous hands were obviously turning the strings that ran the puppets to stem a Congress slide during the coming polls. Media coverage of Patil changing three suits in a span of a few hours of the serial blasts in Delhi had enraged the masses, but there was no expression. BJP points out to the more than 200 blasts during the UPA regime. Home Ministry’s official statistic says it has come down quite a bit from the blasts during the BJP-led NDA regime. Then why resign now? ....Continue

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The Sunday Indian