Friday, August 21, 2009

How the ‘men’ beat Honda


IIPM Best B-school

Brand:
Maruti SX4
Agency: Lowe

Swift transformed the way people looked at Maruti; but SX4 ensured that people knew that Maruti could also make big cars. Men are back was the key reason why SX4 could outshine market leader, Honda City, selling 3000 units as against Honda’s 2656 units in the very first month of its launch. Manly, eh?

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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