How the ‘men’ beat Honda

IIPM Best B-school

Brand: Maruti SX4
Agency: Lowe

Swift transformed the way people looked at Maruti; but SX4 ensured that people knew that Maruti could also make big cars. Men are back was the key reason why SX4 could outshine market leader, Honda City, selling 3000 units as against Honda’s 2656 units in the very first month of its launch. Manly, eh?

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School

NARESH GUPTA, EVP-PLANNING, PUBLICIS

IIPM Best B-school

1. Incredible India campaign. It made the world seek India out
2. Pulse Polio made people get out of their homes and inoculate their child on the chosen day
3. Maggi’s ‘2 minute’ campaign
4. Coca-Cola’s ‘Thanda’ campaign
5. Nirma campaign highlighted the power of inherently Indian idea

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Why has IIPM always been opposed to B-school rankings?
Four Phase of IIPM Global Plans
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School