HCL has become the first Indian company to launch handheld consoles. It is set to take on international gaming giants like Sony & Nintendo. According to industry estimates, there are about 300,000 handheld consoles in India and the segment is witnessing a year-on-year growth of around 35 percent. HCL ME-converged devices comprise multimedia options like imaging, voice recording and recording TV programmes on the consoles. But while HCL is going after the usual gamers with this new surprise, Nintendo and Sony have already made their mark in the Indian and global markets. Moreover, they are now coming up with a new 3DS handheld that enables 3D gaming. It’s a strategic move for HCL, but with competition on its heels, ‘tough times ahead’ is an understatement.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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