Friday, August 31, 2012

FOUR DIMENSIONS OF PROFIT-MAKING!

Competition today has forced organisations to overlook the importance of values, ethics, credible leadership and corporate governance. they simply hinge their hopes on luck. wrong. Dr. Jamshed Jiji Irani, Director of Tata Sons and Chairman of the Board of Governors, IIM-Lucknow, writes about those elements, which if considered first, would result in fair profits.

From the dawn of civilisation, societies and cultures have been impacted by a numerically minute group of men and women who, because of their vision and their willpower, have swayed and changed the course of history; and they have significantly impacted the lives of their fellow human beings. Such persons have not just happened, they have been trained to grasp their moment of history. They have lived by the adage – “God give me the strength to change what I can, the humility to accept what I cannot and the wisdom to differentiate between the two”.

Profit is about “Values”
The one common thread that joins all successful leaders, is that they have seized the opportunity that came their way. Some say that to be successful, you must be lucky. In my opinion, there is no luck involved in building a successful career or a happy family life. I would rather say that good luck comes as a result of “preparation” meeting “opportunity”. Another very important subject is of “values”. In some quarters, particularly amongst young executives, “values” are looked upon as old fashioned and, may be even considered as being out of sync with the demands of the current competitive scenario. But let me assure you that it is not so.

Today, society is once again recognising the merits of value-based decisions. Please be assured that society is demanding that businesses get cleaned up; and this movement is going to accelerate in the future. I would like to quote J. R. D. Tata here: “No success or achievement in material terms is worthwhile, unless it serves the needs or interests of the country and its people and is achieved by fair and honest means.”

Profit is about “Ethics in Business”
What is Ethics in Business? It devolves into playing the game of business according to rules, even if your competitor does not. Some critics might argue that in the prevalent environment, this philosophy would not be acceptable, as “ethics” might result in a disadvantageous situation in the business arena. But, being “ethical” does not mean that one cannot also be “profitable”. It is most important to make profits and to generate wealth; because only then can one have the resources to do good in the community. That differentiates between ‘good’ and bad’ business practices, and decides what happens to the wealth after it has been generated. I would once again like to quote J. R. D. Tata here. He said, “Every company has a special continuing responsibility towards the people of the area in which it is located and in which its employees and their families live. In every city, town or village, large or small, there is always a need for improvement, for help, for relief, for leadership and for guidance.

I suggest that the most significant contribution that an organised industry can make is to identify itself with the lives and problems of the people of the community, to which it belongs and by applying its resource, skills and talents, to the extent that it can reasonably spare them to serve and help them.”



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