Mark Sanborn, bestselling author & an authority on leadership and customer service, tells Sushmita Yadav how one failure in life can be a life-changing experience and put you on the winning track

Q. What has been the most memorable moment of your career? 

A. Receiving the Cavett Award from the National Speakers Association. The award is based on service to NSA and the speaking profession, and not professional achievements and success. So I found that award to be most meaningful. To me, great leadership always benefits the greater good. In business, profit is essential, but it should not be the only goal. Profit should be the means to greater purposes which include not just growth for the organisation but also benefits for employees, customers and the greater community.

Q. You are among the most sought-after speakers on corporate training. What preparations do you do before a lecture? Which has been your most memorable one?

A. All my presentations are memorable to me because an audience has shared with me its most valuable resource: time. I take all my opportunities to speak very seriously. My goal is to combine what I know and have developed (my intellectual property) with the specific needs, objectives, and aspirations of the audience. That means spending time talking to organisation leadership about their objectives for my presentation, research that I conduct using the internet and —most importantly — reflecting on what I can say that will be most helpful in meeting the client’s objectives.

Q. You emphasise on passion in both professional and personal life. How passion is vital to one’s growth and how one can best utilise it?

A. I believe passion is the fuel of greatness, but I also believe that it is not enough to be passionate without a process for achieving your goals and desires. Passion without process is like gasoline without an automobile. You need both to get to reach your destination.

The first step to identifying your passion or passions is to ask the question, “What matters?”. We are most passionate about those things, personally and professionally, that matter most to us. And remember, you can be passionate about four things: what you do, how you do it, why you do it, and whom you do it for. Click here to read more...

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