IIPM Ranked No. 1 B-School In Global Exposre - Zee...
Satbir Singh, CEO, Euro RSCG: There are few people in advertising who respond to ‘talented’ and ‘nice.’ Anand is one amongst them. He was first introduced to me as a ‘Hindi’ copywriter. However, in the three years that I have known him, Anand has shown that ideas have a universal language. I would like to speak about the ‘bajaate raho’ campaign that we created for Red FM. Once I handed him ‘Bajate raho’ as the foundation, Anand took over the project with his team and created what I would safely say is the best work for any FM channel. It gave the channel a distinct voice and identity. What’s more, it picked up several awards at the Abbys and Goafest as well.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
For More IIPM Info, Visit below mentioned IIPM articles.
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
fetched when he went under the hammer; Andrew Symonds went for $1.35 million, while the others went for similar hi-flying, though under-a-million sums; Sony Entertainment Television-World Sports Group combine pocketed the 10-year telecast rights for IPL at a mind-numbing Rs.40 billion. And that’s just for starters. The Indian Premier League (IPL) has kicked off a nuclear chain reaction of sorts, with not only the incumbent businessmen (read: franchise owners like Mukesh Ambani, Vijay Mallya, Shahrukh Khan, etc.) raring to make multi-million dollar profits, but even spawning off an entire list of ancillary industries that are betting on making more than just a quick buck off the ongoing IPL craze. Be it the advertising business, restaurants and eating joints, the sports goods & apparel industry, almost every related sector is grooving to the beats of India’s biggest sporting spectacle ever.
companies seem to have taken the statement too seriously as they chalk out massive plans to make a fortune from pharma retailing. Starting from Ambanis and other retail rajahs to pharma majors like Dabur, all are betting huge on the country’s most promising sector. But for them, it’s a recently developed penchant and even today, most pharma retail plans rotate around north India. So what about south India? Well, for them too, the storyline lacks no punch. And there is one hope that changed the direction of retail winds towards Kanyakumari; a young doctor from Hyderabad who felt the need to introduce organised retailing of medicines in south India. With such a mission and bucked up with his business knowledge (an MBA from Wharton School of Business), a fine summer morning saw Madhukar Gangadi rolling out MedPlus.
tycoon, Richard Branson launched Virgin Mobile services in India (in collaboration with Tata Teleservices), marketers and industry veterans left no opportunity unutilised to scoff at him. At a time when all existing operators are pursuing a similar strategy of getting as many subscribers as quickly as possible, Virgin shocked veterans by targeting the 550 million strong niche of Indian youth instead. Prasad Narasimhan, CFO, Virgin mobiles, shares, “We target youth as they talk twice as much and SMS thrice as much. They are also the first to adopt any value added service.” Branson has found his niche in the otherwise mass marketed wireless communication sector. He is catering to that segment within the mass which is likely to spend on data based mobile services (where the future of telecom services lies) and drive big moolah into his bank account. With half a dozen more telecom players to debut in the Indian landscape, aiming at a niche audience can actually prove to be the winning strategy, given that the mass strategy has already been deployed and won by the likes of Airtel, Reliance, Vodafone and BSNL in any case.