Indigenization has always been a key element in MTV’s strategy. Remember how it turned the channel desi in India when it realised that the power lay in the ethos of the land – and not imported culture? The buzz is that MTV will take special care to blend its content to appeal to local sentiments and culture. Special international events like the European Music Awards, Video Music Awards and Lycra MTV Style Awards would also be included in MTV Pakistan’s programming schedule. With MTV’s launch in Pakistan, the brand’s reach will increase to 33.5 million households in South Asia.
For complete IIPM article click here
Source:- IIPM Editorial
An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative
For complete IIPM article click here
Source:- IIPM Editorial
An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative
