Product Portfolio Problems

Take a bird’s eye view today and Nokia’s entire product portfolio lacks the vigour that it once boasted of. And though it still has a variety of handsets for various price points, the problem is that many of them have been around for a long time; and need to just disappear off the racks. If Nokia is hoping for In fact, what will change Nokia’s downhill slide in India is indeed some positive investments in R&D to come up with innovative designs that captures the imagination of the young consumer. But here too they should tread carefully! The recent launch of their supposedly sleeker and sexier E-series was a dismal flop in the Indian market. Guess its time for Nokia now to take a leaf out of the Motorola design booklet and innovate further to sustain their India advantage!

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Source:- IIPM Editorial

An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative