The latter, along with other specialized companies, have merchandising agreements with a number of other hi-profile car-makers. Apparel brands Puma and Fila manufacture official Ferrari merchandise that ranges from sweatshirts & headgear to shoes! And here too, there are alternatives with the up-market offerings from Swiss watch-makers like Girard Perregaux & TagHeuer, which are official partners of Ferrari & McLaren, respectively.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
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