February is proving to be a shocker of the month for the Indian newspaper mart. First it was the 
launch of Mint, the not-so-pink financial daily from the stable of Hindustan Times which boasts of a partnership with The Wall Street Journal. While, HT's Mint (with a Mint fresh design) is all set to take on TOI's Economic Times, both rivals have joined hands and launched the capital's first tabloid, Metro Now. With these new launches the rival duo will compete with their own offerings (Metro Now with TOI, HT) as they slug it out amongst themselves (Mint with ET). Times are surely changing!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
launch of Mint, the not-so-pink financial daily from the stable of Hindustan Times which boasts of a partnership with The Wall Street Journal. While, HT's Mint (with a Mint fresh design) is all set to take on TOI's Economic Times, both rivals have joined hands and launched the capital's first tabloid, Metro Now. With these new launches the rival duo will compete with their own offerings (Metro Now with TOI, HT) as they slug it out amongst themselves (Mint with ET). Times are surely changing!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
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