“I t was virtually on its deathbed,” exclaims Bharti Telesoft CEO Sanjiv Mital, as 
he elaborates on the perilous situation in which this Bharti Group company found itself in 2001 (two years after inception), when the dotcom bust happened.
Blame it on the market situation, the lack of market focus or on the poor timing; this venture of Bharti Enterprise seemed to have disaster written all over it in its initial years. The company had to close down its US & UK offices to cut costs. It was then that the top brass, after thorough introspection, decided to focus exclusively on the Value Added Services (VAS) space and develop VAS soft ware products for mobile operators – a strategy that has helped, as Mital divulges to B&E, “Bharti Telesoft is a $40 million company, and we have been doubling our growth year after year.” The company also claims healthy profits, though officials refuse to give exact numbers.
he elaborates on the perilous situation in which this Bharti Group company found itself in 2001 (two years after inception), when the dotcom bust happened.Blame it on the market situation, the lack of market focus or on the poor timing; this venture of Bharti Enterprise seemed to have disaster written all over it in its initial years. The company had to close down its US & UK offices to cut costs. It was then that the top brass, after thorough introspection, decided to focus exclusively on the Value Added Services (VAS) space and develop VAS soft ware products for mobile operators – a strategy that has helped, as Mital divulges to B&E, “Bharti Telesoft is a $40 million company, and we have been doubling our growth year after year.” The company also claims healthy profits, though officials refuse to give exact numbers.
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Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
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