Think Lage Raho Munna Bhai, and Worldspace comes to mind as easily as Vidya 
Balan does. Or watch the recently released Ta ra Rum Pum from Yash Raj Banners. Ditto! The film appears to be a part of a well thought marketing plan: The story revolves around car racing, Saif Ali Khan races for Chevrolet in the film and in the real life too, the star duo Rani and Saif race for Chevrolet Aveo, as their ambassadors. Courtesy the context, the brand is omnipresent throughout the film. “The tieup is an organic fit, being completely insync with the creative direction,” explains Tarun Tripathi of Yash Raj Films.
Balan does. Or watch the recently released Ta ra Rum Pum from Yash Raj Banners. Ditto! The film appears to be a part of a well thought marketing plan: The story revolves around car racing, Saif Ali Khan races for Chevrolet in the film and in the real life too, the star duo Rani and Saif race for Chevrolet Aveo, as their ambassadors. Courtesy the context, the brand is omnipresent throughout the film. “The tieup is an organic fit, being completely insync with the creative direction,” explains Tarun Tripathi of Yash Raj Films.Since it was introduced to Bollywood many years ago, in-film placements have completely transformed today. No longer do brands pop up from nowhere in the story line and vanish unnoticed. In-film placements are giving way to inscript placements instead, and the trend is fast picking up. Metro by Anurag Basu has Shaadi.com playing an important role, the upcoming film Goal has its characters endorsing Reebok apparel, kits and even its motto.
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Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
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