The
new Reliance initiative focuses on the franchising model for their rural initiatives, by hiring agencies and professionals that are active in rural areas to rewrite the rules of the game. Reliance plans to scan over 100,000 people in 5,000 towns and identify 10,000 franchisees (for handling their internet based kiosks) over the next one year, to enable its customers to trade in equity, commodity, MFs and IPOs. But if you believe that rural area is the only area and mutual funds and insurance are the only products that Reliance Money is up to, you are perhaps underestimating the might of the company that has always played on price to conquer market shares. Brokerage is one area where Reliance is fighting with established players of the industry like Indiabulls, Share khan, ICICI Direct, Motilal Oswal et al. Reliance Money took the brokerage industry with storm by announcing an innovative pre-paid system for stock market brokerage. While the industry average of brokerage comes to around 15-25 paise for a Rs.100 deal, Reliance Money is ready to offer the same at 7.4 paise, a massively discounted rate from the rates being currently charged by institutional and individual brokerages.
new Reliance initiative focuses on the franchising model for their rural initiatives, by hiring agencies and professionals that are active in rural areas to rewrite the rules of the game. Reliance plans to scan over 100,000 people in 5,000 towns and identify 10,000 franchisees (for handling their internet based kiosks) over the next one year, to enable its customers to trade in equity, commodity, MFs and IPOs. But if you believe that rural area is the only area and mutual funds and insurance are the only products that Reliance Money is up to, you are perhaps underestimating the might of the company that has always played on price to conquer market shares. Brokerage is one area where Reliance is fighting with established players of the industry like Indiabulls, Share khan, ICICI Direct, Motilal Oswal et al. Reliance Money took the brokerage industry with storm by announcing an innovative pre-paid system for stock market brokerage. While the industry average of brokerage comes to around 15-25 paise for a Rs.100 deal, Reliance Money is ready to offer the same at 7.4 paise, a massively discounted rate from the rates being currently charged by institutional and individual brokerages. 
