Or for the 
fact that BMW is ensuring that the envisaged dealer network within India (8 dealers currently, 9 more to be added by year end) is at par with any of BMW’s international undertakings? Haven’t competitors already taken that tactical edge?
Peter does fight back. “I don’t think the competition has an edge over us, because as far as our competitors are concerned, only Mercedes Benz is present with a manufacturing plant; Audi has barely started its marketing here in India!” he says. BMW has invested $26 million for its assembling operations. So then is the BMW strategy focused not on sales but just on earning profits, however small? That too especially on the back of its Chennai plant (with an annual objective of assembling 1,700 cars), expected to allow BMW to escape the prohibitive 60% import duty on imported cars?
fact that BMW is ensuring that the envisaged dealer network within India (8 dealers currently, 9 more to be added by year end) is at par with any of BMW’s international undertakings? Haven’t competitors already taken that tactical edge?Peter does fight back. “I don’t think the competition has an edge over us, because as far as our competitors are concerned, only Mercedes Benz is present with a manufacturing plant; Audi has barely started its marketing here in India!” he says. BMW has invested $26 million for its assembling operations. So then is the BMW strategy focused not on sales but just on earning profits, however small? That too especially on the back of its Chennai plant (with an annual objective of assembling 1,700 cars), expected to allow BMW to escape the prohibitive 60% import duty on imported cars?
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Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
IIPM, Business College Ranking India BBA Institute India, IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank IIPM New Delhi India Professor Arindam Chaudhuri, Renowned Management Guru & Economist IIPM Info Planning and Entrepreneurship Programme, IIPM New Delhi, India Business And Economy IIPM Placements New Delhi, India IIPM Business Management Institute India
