The automobile giant – Maruti Udyog Ltd. (MUL) is on an overdrive to
increase its footprint in rural India. As a part of a well thought strategy, Maruti has struck a deal with Regional Rural Banks (RRBs) to enable car financing. Talking about the initial response, Jagdish Khattar, Managing Director, MUL boasts, “We have already sold 2,700 cars and generated about 20,000 enquiries through the rural scheme which was started in April.” Out of the total cars sold using this scheme, Alto constituted for half the pie while Maruti 800 accounted for 23% of sales. Besides taking help from the RRBs, the auto giant is utilising its old resources of car financiers (including Mahindra Finance and Magnum). Moreover, MUL is involving village Panchayats alongwith being a part of local events to boost sales.
For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
IIPM, Business College Ranking India BBA Institute India, IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank IIPM New Delhi India Professor Arindam Chaudhuri, Renowned Management Guru & Economist IIPM Info Planning and Entrepreneurship Programme, IIPM New Delhi, India Business And Economy IIPM Placements New Delhi, India IIPM Business Management Institute India
increase its footprint in rural India. As a part of a well thought strategy, Maruti has struck a deal with Regional Rural Banks (RRBs) to enable car financing. Talking about the initial response, Jagdish Khattar, Managing Director, MUL boasts, “We have already sold 2,700 cars and generated about 20,000 enquiries through the rural scheme which was started in April.” Out of the total cars sold using this scheme, Alto constituted for half the pie while Maruti 800 accounted for 23% of sales. Besides taking help from the RRBs, the auto giant is utilising its old resources of car financiers (including Mahindra Finance and Magnum). Moreover, MUL is involving village Panchayats alongwith being a part of local events to boost sales.For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
IIPM, Business College Ranking India BBA Institute India, IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank IIPM New Delhi India Professor Arindam Chaudhuri, Renowned Management Guru & Economist IIPM Info Planning and Entrepreneurship Programme, IIPM New Delhi, India Business And Economy IIPM Placements New Delhi, India IIPM Business Management Institute India
