Starbucks has pulled out its application for its India foray from the Foreign Investment Promotion 
Board (FIPB), a month later it was asked by the Indian government to rework its application for the second time this year. The disappointment was clear, though the modest comment from the official spokesperson was – “We remain excited about the great prospect that India presents to Starbucks.” Though apprehensive, it expressed its willingness to offer high-quality coffee, handcraft ed beverages, legendary service and the exclusive Starbucks experience to customers in India in the coming future. However, the government’s shilly-shallying on the issue of FDI in retail is not the only reason for Starbucks, the world’s largest coffee chain retailer, to back off. The mounting disparities between Starbucks’ soon-to-be India partners – V. P. Sharma and Kishore Biyani are believed to be greatly responsible. Grapevine has it that Starbucks is now reconsidering its foray with RPG Group as its prospective partners.
Board (FIPB), a month later it was asked by the Indian government to rework its application for the second time this year. The disappointment was clear, though the modest comment from the official spokesperson was – “We remain excited about the great prospect that India presents to Starbucks.” Though apprehensive, it expressed its willingness to offer high-quality coffee, handcraft ed beverages, legendary service and the exclusive Starbucks experience to customers in India in the coming future. However, the government’s shilly-shallying on the issue of FDI in retail is not the only reason for Starbucks, the world’s largest coffee chain retailer, to back off. The mounting disparities between Starbucks’ soon-to-be India partners – V. P. Sharma and Kishore Biyani are believed to be greatly responsible. Grapevine has it that Starbucks is now reconsidering its foray with RPG Group as its prospective partners.For Complete IIPM Article, Click here
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com
