Indeed, that involves a huge investment on the part of UFO Moviez. Sample this: they are investing Rs.1.5 million per screen and adding 60-80 theatres every month, which means they’ve already invested Rs.1.13 billion in 
digitising theatres with Rs.90-120 million of additional investment every month. And so far, over 350 movies, aggregating around 350,000 shows have been played on UFO, earning revenues of around Rs.175 million, so there’s going to be quite a while before UFO can start churning out money. But the objective, as Kanwar reiterates, was to scale up, & fast. UFO has received VC funding of $23 million from 3i Group.
Working as it does on the bottoms up principle, UFO is becoming a rage in Class B & C centres. Having been constantly riled by the piracy malady, production houses including the most successful ones like Yash Raj Films & Filmkraft Productions are supporting this technology. But in cities, quite some theatres, particularly multiplexes like PVR, Fun Cinemas, Adlabs et al have refused to play ball. Then, the ‘shark’ effect has also been felt in India. Says Sathyam (a multiplex in the South that uses DCI technology) COO Tan Ngaronga to B&E, “Quality of image & sound (in DCI) is far superior than any other technology that is developing in India so far... (also) Hollywood digital movies can be shown only on DCI compliant platform...”
digitising theatres with Rs.90-120 million of additional investment every month. And so far, over 350 movies, aggregating around 350,000 shows have been played on UFO, earning revenues of around Rs.175 million, so there’s going to be quite a while before UFO can start churning out money. But the objective, as Kanwar reiterates, was to scale up, & fast. UFO has received VC funding of $23 million from 3i Group.Working as it does on the bottoms up principle, UFO is becoming a rage in Class B & C centres. Having been constantly riled by the piracy malady, production houses including the most successful ones like Yash Raj Films & Filmkraft Productions are supporting this technology. But in cities, quite some theatres, particularly multiplexes like PVR, Fun Cinemas, Adlabs et al have refused to play ball. Then, the ‘shark’ effect has also been felt in India. Says Sathyam (a multiplex in the South that uses DCI technology) COO Tan Ngaronga to B&E, “Quality of image & sound (in DCI) is far superior than any other technology that is developing in India so far... (also) Hollywood digital movies can be shown only on DCI compliant platform...”
For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com
