Rattan TATA ko gussa kyon aata hai!

It’s nice to grandiloquently sound the bugle of hyperbole and enact illusory scenes of heroism when you are not actually in the line of fire. It’s even more comforting when your thunderous sound bites that reek of bravado, emanate from the safety of the idiot box. No wonder, many Indians went starry-eyed in admiration when Ratan Tata, chairman of the $22 billion Tata group made a melodramatic announcement recently that he will not budge even if a gun is put on his head.

The gun, of course, was metaphorical. And Tata was referring to the controversy that surrounds the acquisition of prime agricultural land in Singur (West Bengal) for the so-called Rs.1 lakh car project of Tata Motors. His dissatisfaction over the proceedings was clearly visible in his words, “I happen to know that some of our competitors are also fuelling some of this fire, they would be very happy if the project gets delayed... I am unfortunately a person who has oft en said, you put a gun to my head and pull the trigger or take the gun away, I won’t move my head.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

Read More IIPM Article
IIPM News
3 bullets for one citizen... safe??
Management Guru's Speak on IIPM
It’sa far better ‘car’ drive together
Robert Noyce and Gordon Moore
Boisterous Breguet!
More about IIPM
“nuclear-armed power for the next generation.”
‘Park’ your savings!
what might Syria want?
The motto of connecting more people!
Naxals are just as much a menace now as cross-border terrorism
Oil is China’s most lethal weapon
No, there is no stock clearance mode... In India
‘The Discipline of Market Leaders’

Microsoft and Apple go up the hill

After months of research, Microsoft has finally launched Zune, its portable media player, with a ‘big bang’ on November 14. The device is Microsoft’s big bid to overpower Apple’s wildly successful iPod. The launch was heavily marketed and was marked by free concerts in six major US cities. To initiate the battle, Zune is available in just one 30GB model, that too in three colours. As far as pricing is concerned, Zune is competitively priced at $250 at par with iPod. Competing with Apple will be a herculean task for Microsoft, considering the fact that iPod has a monstrous 75% share of the digital music player market in the US and dominates more than half of the world market. Perhaps, this is the reason why Microsoft has dumped plans to try to overthrow the iPod by working with third-party MP3 player manufacturers. As Microsoft’s Zune is not part of the ‘Plays For Sure’ initiative (the firm licenses software). Consequently, songs bought from Napster, Rhapsody, AOL or Urge, for example, will not work with the player. Zune users must buy and download music from a dedicated Zune music store or split their own CDs and copy them on to the player. The hope is just that it gets better with time.

For complete IIPM article click here

Source:- IIPM Editorial

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

Pakistan’s going the MTV way

Indigenization has always been a key element in MTV’s strategy. Remember how it turned the channel desi in India when it realised that the power lay in the ethos of the land – and not imported culture? The buzz is that MTV will take special care to blend its content to appeal to local sentiments and culture. Special international events like the European Music Awards, Video Music Awards and Lycra MTV Style Awards would also be included in MTV Pakistan’s programming schedule. With MTV’s launch in Pakistan, the brand’s reach will increase to 33.5 million households in South Asia.

For complete IIPM article click here

Source:- IIPM Editorial

An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative

Product Portfolio Problems

Take a bird’s eye view today and Nokia’s entire product portfolio lacks the vigour that it once boasted of. And though it still has a variety of handsets for various price points, the problem is that many of them have been around for a long time; and need to just disappear off the racks. If Nokia is hoping for In fact, what will change Nokia’s downhill slide in India is indeed some positive investments in R&D to come up with innovative designs that captures the imagination of the young consumer. But here too they should tread carefully! The recent launch of their supposedly sleeker and sexier E-series was a dismal flop in the Indian market. Guess its time for Nokia now to take a leaf out of the Motorola design booklet and innovate further to sustain their India advantage!

For complete IIPM article click here

Source:- IIPM Editorial

An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative