IIPM-INDIA

Wednesday, June 20, 2007

Heart Bag Price: 14,59,440 INR

Now, ladies, this is what you'd

love to call yours forever. The definition of arm-candy, if there is any, would be this – a heart-shaped bag made in gold. No, that is not all. It has a sexy black silk strap and the most adorable part is the clasp that looks like a beautifully done love knot! Very sweet and one of its kind. Handcraft ed over two months, this bag from Furstenberg’s H. Stern is the goldsmith’s masterpiece. Of course, for over Rs.14 lakhs, you could consider a nice small car instead!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Tuesday, June 12, 2007

ISRO’s first commercial launch is commendable, but it has to move ahead very aggressively

This latest launch is of great significance, as for the first time, the organization has ventured into the global ‘launch market’.

Antrix Corp., (the marketing arm of ISRO), charged the Italian Space Agency (ISA) $29,000 per kg (a total of $11 million), as against the international market rate of $10,000 a kg, charged for putting similar satellites into space. This heavy premium was primarily dictated by the precision & degree of difficulty involved in the venture. Expressing deep satisfaction at the successful completion of the mission, the ISA President Giovanni Bignami states, “This particular success would place the Indian space efforts on a totally different footing.” e big question is: Has India taken a giant leap into space launch market or is it merely a baby step in the right direction? There is no gainsaying that India needs to cross far too many hurdles, ranging from technological to geo-political, before beginning to run in the marketplace. India’s space endeavours began as early as 1963, but the first successful launch happened only in 1980. The failed launch of GSLV-F02 in 2006 was a huge stigma on India’s space programme.

For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Tuesday, May 29, 2007

Brand: Airtel

Headline: Airtel Broad-band, setting minds on fire

BASELINE : Setting minds on fire
Agency : Rediffusion DY&R
4Ps Take : The visual (a small girl

looking quizzically inside a fish aquarium) deserves a wow, as it perfectly and beautifully complements the body copy. Targeting parents of growing kids, the ad suggests that they get an Airtel broadband connection to satisfy the ever-growing curiosity levels and thirst of children to gain knowledge. The power idea is to increase consumer base through its strong communication. The USP of the product is its high speed of 2 Mbps and its interactive features. Instead of going all corporate, the reward to the prospect involves kids. Good strategy, in this age of pester power! Do fish sneeze, while in water? How do they sleep? Just stay tuned in to Airtel and let the ‘connection’ do the answering for your kids!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Wednesday, May 16, 2007

Girl with a Pearl Earring

Fascinating attention to detail forms the cornerstone of Tracy’s craft . From the description of Westminster Abbey to the crowded streets of London, shrewd merchants to glib talkers and peddlers, who cheat to earn the extra pound, the author encapsulates the entire landscape of the city, vividly depicting each facet. And though William Blake’s character seems to have itself derived more from Jem and Maggie’s viewpoint, showcasing him on occasion as a thinker tutoring the evolution to two amateurs, Tracy Chevalier’s interpretation of London as a hotbed that was witnessing the French and American Revolution not too far away, represses this dissonance, virtually transporting the reader to a city that has remained a subject of steady trepidation on one hand and a topic of awe to historians for centuries now with its hypnotic prose.

Burning Bright lingers in the consciousness for its dramatic description of a celebrated poet and futurist, and the picturesque portrayal of London city in an age long gone, yet, in many ways, still enduring...

For complete IIPM article click here
Source:- IIPM Editorial, 2006
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

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