So have they already given shape to this plan with the Nokia 8800 Sirocco Edition launched recently? Or maybe they now believe that numbering their handsets make them unique, and hence have settled for a judicious mix of a name and a number to begin with! And come to think of it, there is an emotional connect when it comes to names and it’s more fun. There also comes a sense of ownership and style declaration with names. Digitally advanced all right, but ‘names’ unquestionably make the whole affair more palatable.
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
