Don’t crinkle your nose disdainfully when you hear about a company operating in the hinterland and minting money on cigarettes, because you might be in for a big surprise! Started as Imperial Tobacco Company in 1910, ITC has successfully tried to shirk off its image of a cigarette manufacturer by diversifying into other businesses. And this, despite the fact that cigarette manufacturing is still one of the most profitable businesses for ITC, and also despite the fact that British American Tobacco (ITC’s parent) has clearly shied away internationally from diversifying into businesses other than cigarettes.
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Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
