With this, JC Penny is going to take on the three big ones in the innerwear sector in the US: 
Target, Wal-Mart and, of course, Victoria’s Secrets. (Of these, Victoria’s Secrets has a 30% share in the lingerie market in the US.) As of now, JC Penny already has an innerwear line, Delicates, but that has proved to be a bit of a d a m p squib: Experts feel that the brand has to be sexed up and given a bold new identity. For this, JC Penny is looking at selling Ambrielle through a designated 5,000-plus space in each of its stores (the chain as more than 1,000 stores), and there will be three sub-brands: Smooth Revolution, Mystique and Essentials. Good luck with the inside story!
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
Read more:-
Target, Wal-Mart and, of course, Victoria’s Secrets. (Of these, Victoria’s Secrets has a 30% share in the lingerie market in the US.) As of now, JC Penny already has an innerwear line, Delicates, but that has proved to be a bit of a d a m p squib: Experts feel that the brand has to be sexed up and given a bold new identity. For this, JC Penny is looking at selling Ambrielle through a designated 5,000-plus space in each of its stores (the chain as more than 1,000 stores), and there will be three sub-brands: Smooth Revolution, Mystique and Essentials. Good luck with the inside story!For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
Read more:-
