Monday, October 30, 2006

now runs a Non-Governmental Organisation

“Today, when thousands of vehicles are being added on Indian roads everyday, road safety depends on not just one or two but all the factors, whether it is engineering, education or enforcement. Unfortunately, we fail on each occasion,” says Harman Singh, 34, who now runs a Non-Governmental Organisation – Arrive Safe. His organisation imparts education on road safety to both the drivers and pedestrians. Harman Singh feels that it’s high time for the government to begin giving priority to road safety. It is quite surprising to learn that till date, there is no proper mechanism to record road accidents in the country, let alone a comprehensive policy to tackle the situation.

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Source:- IIPM Editorial

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Thursday, October 26, 2006

A company must wisely allocate its resources to maximise efficiency

The higher the RoA, the better, because the company is earning more money on less investment. However, when using RoA as a comparative measure, it is always advisable to compare it against a company’s previous year’s RoA figures or the RoA of a company in the same industry. Sheer size of assets doesn’t guarantee efficiency. For instance, if one company has a net income of Rs.2 million and total assets of Rs.10 million, its RoA is 20%; however, if another company earns the same amount, but has total assets of Rs.20 million, it has an RoA of 10%.

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Source:- IIPM Editorial

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Thursday, October 19, 2006

His cap, my cap, your cap, our cap, ‘em cap!

At least here, size matters! The concept of ‘the bigger, the better’ is definitely the most suitable principle to value the success or failure of companies across industries if one is considering the market capitalisation (m-cap) of the companies. The bigger the market cap, the better is the company. Taking a cue from fundamental analysts, market capitalization is considered as one of the true parameter for measuring and comparing the value of companies across industries.

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Source:- IIPM Editorial

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Monday, October 16, 2006

They’re going up in smoke!

Don’t crinkle your nose disdainfully when you hear about a company operating in the hinterland and minting money on cigarettes, because you might be in for a big surprise! Started as Imperial Tobacco Company in 1910, ITC has successfully tried to shirk off its image of a cigarette manufacturer by diversifying into other businesses. And this, despite the fact that cigarette manufacturing is still one of the most profitable businesses for ITC, and also despite the fact that British American Tobacco (ITC’s parent) has clearly shied away internationally from diversifying into businesses other than cigarettes.

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Source:- IIPM Editorial

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Thursday, October 12, 2006

Big Babool:- Bade Kaam ki Cheez.

BRAND: Big Babool
AGENCY: McCann Erickson
BASELINE: Bade Kaam ki Cheez.

DESCRIPTION: Yet another animated ad! This tells a story of a bird who lays two eggs in her nest. But a tortoise’s egg dropsinto the nest and becomes a part of their family. Soon it is time for the kids to learn to fly; the mother takes the kiddie birds on their first flight. Left alone on the cliff, the baby tortoise chews a big Babool gum and jumps off the cliff. But all’s well, because he blows a balloon out of the gum and uses it as a parachute to get a view of the world from the top!

4Ps TAKE: Quite an attention grabber and a wonderful entertainer with a lovely story. The ad hits bull’s eye — and is sure to go down very well with the target audience: kids. With the desi feel to it (words like ‘bal gopal’ and ‘nervous aiyega nahi’), the ad scores on flawless execution, great communication, newness of idea and amazing animation. Just one gripe: its brilliant storyline almost steals the product’s thunder!

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Source:- IIPM Editorial

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Tuesday, October 10, 2006

How do you differentiate from the other players?

Our USP is fast delivery in pizzas and this is even accepted by the customer. Today when you think of home delivery pizzas, the first thing that comes in your mind is Domino’s. To deliver faster our delivery boys are now given bikes instead of scooters. So, fast delivery and freshness, are our twin differentiators.

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Source:- IIPM Editorial

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Friday, October 06, 2006

Christening your next new handset

So have they already given shape to this plan with the Nokia 8800 Sirocco Edition launched recently? Or maybe they now believe that numbering their handsets make them unique, and hence have settled for a judicious mix of a name and a number to begin with! And come to think of it, there is an emotional connect when it comes to names and it’s more fun. There also comes a sense of ownership and style declaration with names. Digitally advanced all right, but ‘names’ unquestionably make the whole affair more palatable.

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Source:- IIPM Editorial

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Wednesday, October 04, 2006

JC Penny is going to take on the three big ones in the innerwear sector

With this, JC Penny is going to take on the three big ones in the innerwear sector in the US: Target, Wal-Mart and, of course, Victoria’s Secrets. (Of these, Victoria’s Secrets has a 30% share in the lingerie market in the US.) As of now, JC Penny already has an innerwear line, Delicates, but that has proved to be a bit of a d a m p squib: Experts feel that the brand has to be sexed up and given a bold new identity. For this, JC Penny is looking at selling Ambrielle through a designated 5,000-plus space in each of its stores (the chain as more than 1,000 stores), and there will be three sub-brands: Smooth Revolution, Mystique and Essentials. Good luck with the inside story!

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Source:- IIPM Editorial

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