Thursday, August 30, 2007

The brand is Chinese & the American spirit of IBM endures. Will Lenovo be able to go the distance to the crown?

For Lenovo, it was a giant leap ahead from nowhere. Its global revenues in 2006 leapfrogged an unfathomable 359.1% yo- y to touch $13.2 billion! Approximately two years are going to pass, and Lenovo has left no stone unturned all this time in trying to prove that it retains the original IBM character. As Neeraj Sharma, Managing Director, Lenovo South Asia, states, “Innovation is at our very core, but simultaneously we are working extensively on our cost structures to ensure best possible prices.” He contends that for Lenovo, the key strategic objective is “to grow faster and more profitably than the industry.” And with its extraordinary Sino-American lineage, one would indeed expect that Lenovo would have unleashed mayhem in the Indian PC market by now.
For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative