But MD Sudip has a different viewpoint justifying the low pricing,“We are committed to provide cost effective, secured and convenient transaction capabilities, to the clients... However, it is critical to charge the customers the right amount for the efforts and not an arbitrary exorbitant amount!” And now comes the electrifying news that having bludgeoned the MF and brokerage industries, Reliance is also preparing its thundering foray into money transfer, changing services and consumer loans! Marketing warfares can be played on either of the two fronts; one, product differentiation, or the other, cost leadership; but rarely both. Reliance has perhaps been the first Indian company to use both differentiation and cost leadership strategies together to show competitors across industries and geographies how the marketing battlefield canbe won over and competitors comprehensively destroyed. Quit akin to a Spanish bull run! Yes, check the top photographs; we chose it!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
