Guess 
SX4’s killer looks have not only left the women agog but the creative minds too. One look at the exterior appearance of the car and one can see how the concept took shape. When the Lowe team first saw the sedan, the first thing that struck them was its imposing presence and its tall and muscular sporty and sexy look. Looks aside the car is packed with great performance coupled with the elegance of ride. Kochhar aptly says, “In sum, the perfect manmasculine car, but not overtly macho, powerful yet full of chivalry & an inherent sense of character.”
Overall, the shoot was a pleasant experience for the team as Kochhar informs, “Once, when somebody asked whether ‘Men are back’ was making it too focused on men, a lady from the production team quipped, ‘Who do you think is going to be happiest if men are back?’” The central idea seems to be wellserved, as the tagline ‘The men amongst cars’ produces instant appeal for the car and places it in the mind of every A3 segment buyer. Kochhar agrees, “It effectively & interestingly captures the imposing presence of the car, especially when juxtaposed with other offerings in the A3 segment.”
With Maruti’s small-segment brands like Wagon R, Swift, Zen & Alto already shaking competitors, now its SX4’s turn to skyrocket Maruti’s market share in the A3 segment, after Esteem’s success. Guess Indians are already renovating their garages to park this imposing car!
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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