Being a full service advertising agency, Webchutney not
only creates virals, but also performs traditional media planning functions and buys appropriate space for their clients. “A client from travel, finance or insurance industry would look at search engines like Google as a more preferred destination rather than display advertising. But an FMCG brand would want more of branding and would want media display advertising to be more prevalent. So our media plans are tailor-made to suit the respective needs of our clients.”
Small wonder, with its 360o approach, Webchutney continues to beckon clients from almost all sectors. Some of its big-ticket clients include Google, Infosys, HBO, Tata, eBay, MSN, Indiatimes and the works! In fact, Microsoft has been its clients for more than seven years now. Says Nanda, “For the Chitthi aayi hai viral that we launched for Microsoft MS Outlook 2007, we used a 3D concept, which was successful.” Other campaigns that have brought recognition include the Makkad Man for Desi Martini, Thaakur Ka Inteqaam viral for Wrigleys & KBC viral for Airtel.
The Rs.20 crore agency, which won an international award in the interactive category at Adfest, Singapore, and several awards at Abbys and AAAI Goafest 2007, claims to let its work speak for its achievements. There are also some big plans for 2008. States Nanda: “2008 is definitely going to be an exciting year, not only in terms of virals but also in the social networking platform and the social media space.” Given the berserk speed at which Webchutney is travelling, rest assured it won’t be long before the entire industry catches the raging ‘viral’ fever.
only creates virals, but also performs traditional media planning functions and buys appropriate space for their clients. “A client from travel, finance or insurance industry would look at search engines like Google as a more preferred destination rather than display advertising. But an FMCG brand would want more of branding and would want media display advertising to be more prevalent. So our media plans are tailor-made to suit the respective needs of our clients.”Small wonder, with its 360o approach, Webchutney continues to beckon clients from almost all sectors. Some of its big-ticket clients include Google, Infosys, HBO, Tata, eBay, MSN, Indiatimes and the works! In fact, Microsoft has been its clients for more than seven years now. Says Nanda, “For the Chitthi aayi hai viral that we launched for Microsoft MS Outlook 2007, we used a 3D concept, which was successful.” Other campaigns that have brought recognition include the Makkad Man for Desi Martini, Thaakur Ka Inteqaam viral for Wrigleys & KBC viral for Airtel.
The Rs.20 crore agency, which won an international award in the interactive category at Adfest, Singapore, and several awards at Abbys and AAAI Goafest 2007, claims to let its work speak for its achievements. There are also some big plans for 2008. States Nanda: “2008 is definitely going to be an exciting year, not only in terms of virals but also in the social networking platform and the social media space.” Given the berserk speed at which Webchutney is travelling, rest assured it won’t be long before the entire industry catches the raging ‘viral’ fever.
