It might be new in the ad world, but this agency is fast learning the rules of the game…
How many times have you come across an organisation, or even a person for that matter, that fits in quite well to its name? We are sure you can count the number on your fingers. But, for Blessings Advertising, it’s the name that says it all. The reputation that this budding agency has carved for itself in the ad world, only few blessed ones can achieve that in such a short of time. And for this, the agency cites its own reasons too.
“While designing a campaign for any of my clients, I just follow one mantra: To keep the profit bells ringing for our client and for us,” says an unreserved Amandeep Singh, Director, Blessings Advertisng who along with Ramandeep Kaur co-founded the agency precisely 8 years back. Well, ask him about the reason for naming the venture as Blessings and prompt comes the reply, “I wanted to keep a name by which I always feel protected, hence Blessings.”
According to Singh, “the industry has grown by leaps and bounds over the last few years. Especially the year 2007 has showcased some really brilliant work and set benchmarks for everybody to match. There is no room for run-of-the-mill advertising in today’s world.” Undoubtedly, Singh has fast learnt the rules of the game and so has the agency by carving a niche for itself in the direct marketing and sales-boosting promotions. Clearly marking a distinction between ATL (above the line) and BTL (below the line) advertising media, the core competency of this agency lies in the fact that it has always been close to its consumers by directly involving them in their campaigns. “For the consumer, any ad is the reflection of the endorsing company and not the ad-agency and we always keep that in mind,” asserts Amandeep.
Further adding, he says, “We have always maintained a long-lasting relationship with our clients. This has helped us to know them better and efficiently deliver what is expected out of us.” A perfect example of this is the below-the-line promotional campaign for Horlicks, undertaken by the agency, which resulted in over one lakh school children being served Horlicks. Some of its other satisfied clients include Magppie, Omaxe, Eros Group, FnS, Alpha-G Corp and Maishaa.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
How many times have you come across an organisation, or even a person for that matter, that fits in quite well to its name? We are sure you can count the number on your fingers. But, for Blessings Advertising, it’s the name that says it all. The reputation that this budding agency has carved for itself in the ad world, only few blessed ones can achieve that in such a short of time. And for this, the agency cites its own reasons too.
“While designing a campaign for any of my clients, I just follow one mantra: To keep the profit bells ringing for our client and for us,” says an unreserved Amandeep Singh, Director, Blessings Advertisng who along with Ramandeep Kaur co-founded the agency precisely 8 years back. Well, ask him about the reason for naming the venture as Blessings and prompt comes the reply, “I wanted to keep a name by which I always feel protected, hence Blessings.”
According to Singh, “the industry has grown by leaps and bounds over the last few years. Especially the year 2007 has showcased some really brilliant work and set benchmarks for everybody to match. There is no room for run-of-the-mill advertising in today’s world.” Undoubtedly, Singh has fast learnt the rules of the game and so has the agency by carving a niche for itself in the direct marketing and sales-boosting promotions. Clearly marking a distinction between ATL (above the line) and BTL (below the line) advertising media, the core competency of this agency lies in the fact that it has always been close to its consumers by directly involving them in their campaigns. “For the consumer, any ad is the reflection of the endorsing company and not the ad-agency and we always keep that in mind,” asserts Amandeep.
Further adding, he says, “We have always maintained a long-lasting relationship with our clients. This has helped us to know them better and efficiently deliver what is expected out of us.” A perfect example of this is the below-the-line promotional campaign for Horlicks, undertaken by the agency, which resulted in over one lakh school children being served Horlicks. Some of its other satisfied clients include Magppie, Omaxe, Eros Group, FnS, Alpha-G Corp and Maishaa.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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